Non-bank lender stopped from using ASIC trademark name
Mortgage House, a non-bank lender, has been told to stop using an ASIC trademark to sell its product MoneySmart.
MoneySmart is a registered trademark of ASIC and is the name given to ASIC’s consumer and retail investor website.
ASIC suggested that using this brand could have misled borrowers to assume that ASIC had endorsed or approved the product.
Mortgage House admitted they had not checked if the name MoneySmart was trademarked. It has now been renamed and corrective advertising on their website has taken place.
An undertaking has been provided to ASIC.
The website’s advertising for the five year fixed home loan now notes that it “was not at any time endorsed or approved by ASIC”. It’s now called the ‘Advantage’ five year fixed rate home loan.
