Gurner plots 40-level mixed-use Southbank tower

Their latest play, following the announcement of the $1.25 billion plans in Surfers Paradise, is back on their home patch of Melbourne.
Gurner plots 40-level mixed-use Southbank tower
The proposed Gurner tower. Image supplied
Joel Robinson September 1, 2021

There's no slowing down the rapidly active apartment developer GURNERTM, who is continuing to bolster its $7 billion pipeline.

Their latest play, following the announcement of the $1.25 billion plans in Surfers Paradise, is back on their home patch of Melbourne.

Gurner, led by the renowned developer Tim Gurner, has secured a site at 334 City Road in Southbank, and plans a $250 million, 40-level tower, which will have 400 apartments, ground-level retail, and a gym.

The joint venture with the Catalfamo family will feature what Tim Gurner refers to as ‘Melbourne’s hottest new rooftop venue’ in a celebration of the building’s past.

“This site is strategically located in the heart of the southern entertainment precinct within proximity to Crown Casino, South Melbourne and the Arts Precinct," Gurner said.

Read more: First look exclusive: Gurner reveals $1.25 billion, four-tower Surfers Paradise apartment development La Pelago

“We are increasingly building a portfolio of larger mixed-use projects where we can incorporate our wellness and concierge services as a longer-term play, and this project perfectly fits that model.

Southbank is going through a renaissance of sorts with an increasing number of restaurants, bars and entertainment precincts while offering proximity to the best parts of Melbourne’s CBD, it allows us to do something special that will add to the flavour of the area while bringing our signature luxury approach to residential living.

Gurner plots 40-level mixed-use Southbank tower

The 1652 sqm site was once the home of the infamous Eve Nightclub, and more recently operated as a hostel, already has an existing permit in place.

GURNERTM has appointed its go-to architect collaborators Warren and Mahoney to redesign the scheme within the existing envelope, which has been re-submitted for council approval with plans for 400 one, two and three-bedroom residential apartments over 40 levels, along with a ground floor retail provision.

As has become the developer’s signature, the project has proposed plans for a unique amenity offering including a health and wellness precinct, a two-storey gym, a communal dining, cinema and entertainment precinct, dog wash and dog run, along with rooftop

Read more: Why Tim Gurner chose Collingwood's Smith Street, the world's coolest street

The project will form one of the developer’s landmark mixed-use developments as it increasingly looks to add more projects of scale to its pipeline in line with GURNERTM’s strategic outlook across a multi-faceted build-to-sell, build-to-rent, hospitality, wellness and lifestyle portfolio.

Gurner is hoping demolition will be able to start this year.

Gurner plots 40-level mixed-use Southbank tower

Gurner says he has been planning and preparing for this very deliberate growth period methodically over the past 36 months, and the business has never been in a better position to support this acquisition phase.

“I believe this next property cycle will move quickly and it will be critical to swiftly capitalise\ on the economic recovery period we are currently experiencing, underpinned by what I am forecasting will be significant movement and migration from overseas from 2022 onwards.

“Over the past eight years we have added a huge amount of experience within our team and our strategic finance partners, and we are now looking to deliver approximately 10 projects per annum across our boutique, mixed-use and multi-tower divisions,” he said.

Warren and Mahoney principal Nick Deans said 344 City Road’s architectural design deliberately sets out to establish a new level of luxury living in the Southbank precinct.

Warren and Mahoney was pleased to be awarded this prestigious project following a highly competitive pitch and to further deepen our relationship with the team at Gurner. We’ve been collaborating for close to ten years and this incredible tower is just another great chapter in our strong and evolving relationship.

“The external façade of the building makes a bold statement, designed ‘in the round’ to ensure it delivers appeal from all aspects.

“With its defined crown structure atop of the building, the tower is a symbolic piece of architecture that will be highly visible on the skyline of Southbank and contribute to Melbourne’s broader city-scape. And those living there will enjoy uninterrupted views of the CBD and back to Port Philip Bay.

“ We’ve also worked closely with the Gurner team to prototype and implement the ‘Greener by Gurner’ sustainability aspirations for a carbon neutral development – a standard we’d like to see across the board.”

Joel Robinson

Joel Robinson is the Editor in Chief at, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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