Think you can make a better ad for your property? Here’s your chance

Terrible real estate advertisements are the bane of many an industry member, and some vendors even think that they can do a better job.

RE/MAX AUSTRALIA’s managing director Michael Davoren notes that home owners now have a chance to make their own real estate advertisement for their property, and potentially win the competition.

The online competition ‘Make an ad to sell your pad’ uses a microsite to encourage vendors to submit a video advertising their property.

“We have steered away from restricting entrants to real estate customers, sellers listing exclusively, and so forth. Entering the RE/MAX ‘Make an ad to sell your pad’ competition does not require a property listing, a property management agreement, or any commitment to any real estate office,” said Davoren.

“We’ve devised a competition that can be fun for people of all ages as they make mini home movies while creatively and imaginatively showing off where they live.”

The prize pool is $35,000, with a number of prizes on offer including travel vouchers.

Judging criteria includes:

1. How effectively the ad showcases the home
   
   
2. Performance of presenters
   
   
3. Camera technique
   
   
4. Editing
   
   
5. Use of music and audio
   
   
6. Overall appeal of the ad

We’re in the first week of submissions, although at present it appears that all the advertisements are promos and examples.