Adelaide's Market Square to home Australia's first Treehouse Hotel
ICD Property has signed a deal with globally-renowned SH Hotels & Resorts – a sustainable hotel brand management company and affiliate of global private investment firm Starwood Capital Group – to bring the Treehouse Hotel brand to Adelaide's $400 million Market Square development.
Treehouse Hotels was chosen following a competitive hotel operator campaign to ensure the most appropriate and complementary offering was selected for the Market Square precinct.
The announcement comes as hundreds of global hotel delegates descend on Sydney for two high profile events, HICAP ANZ (Hotel Investment Conference Asia Pacific Australia New Zealand) and the No Vacancy Hotel and Accommodation Industry Expo.
ICD Property Deputy Managing Director Sal Quah said this exciting collaboration will bring a new level of innovative design to the heart of Adelaide.
“Treehouse Hotel will create a one-of-a-kind hotel experience for Adelaide that blends seamlessly with the lively atmosphere of Market Square,” Quah said.
“Our strategic partnership with Treehouse Hotels reflects our shared commitment to providing an exceptional guest experience while minimising environmental impact.
“We worked closely with hotel consultant Axsia HTL on hotel positioning, design and integration within the mixed-use development, ensuring the best outcome for the project and Adelaide.
“Treehouse Hotel seamlessly harmonises with the diverse offerings of Market Square, creating a dynamic and convenient experience – guests can enjoy easy access to a vibrant retail scene, ensuring that everything they need is within reach, while visitors to the precinct will be able to enjoy the hotel’s restaurant and bar.”
SH Hotels & Resorts CEO Raul Leal said the Australian hotel market is the perfect setting for an original and upbeat lifestyle hotel.
“We were drawn to the history and the energy of the Adelaide Central Market precinct and we are thrilled to be part of its exciting future. We believe this partnership will elevate both Market Square and the hospitality industry as a whole,” Leal said.
“Treehouse Hotel at Market Square will creatively capture the carefree comfort, freedom and nostalgia of childhood that appeals to all of us.”
City of Adelaide Lord Mayor, Dr Jane Lomax-Smith, said the addition of Treehouse Hotels to the Market Square precinct will provide immense benefits to the city.
“Market Square will generate local employment opportunities and long and short term accommodation to support the growth of the city,” Lomax-Smith said.
“This new 248-room hotel will not only attract tourists from near and far but will also contribute to the economic vitality of the city, positioning Adelaide as the ultimate destination in Australia.”
In addition to the 248 guest rooms and suites, the hotel will offer a restaurant and bar with outdoor seating, a street front café with local offerings, more than 500 sqm of indoor and outdoor event space and more than 230 sqm of high-quality fitness and wellness facilities.
The Market Square development will be delivered in stages with the expected completion of the commercial component in 2025, the retail area in 2026 and the residences across 2025 into 2026.