Eloc, the Brighton trophy home sale
Jonathan ChancellorDecember 7, 2020
Eloc, the weekend property offering at 50-52 Bay Street, Brighton fetched $4,925,000 post-auction.
The Buxton agency price guidance had been $4.7 million plus for the 1874 home with extensions on its 1760 sq m block.
There were just the two bidders before it was passed in at $4,710,000 through Barb Gregory at Marshall White
It cost $660,000 in 1998.
The home with rendered Victorian facade, painted a light olive, has white cast-iron lacework, timber posts and a set of bluestone steps at each end.
Eloc is believed to be the work of Windsor Hotel architect Charles Webb.
It was built for a member of the prominent pioneer Cole family, hence its backwards name.
Jonathan Chancellor
Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.