Magnolia at St. Boulevard601 St Kilda Road, Melbourne VIC 3004


Starting from $555,000


1 & 2 bedroom configurations


435 residences

Estimated completion

Not Confirmed

This development isn’t being actively monitored by the developer

Urban's three favourite things about St. Boulevard:

  • The outdoor resort-style pool.
  • The diverse range of floor plans and light filled apartments.
  • Proximity to the city and arts precinct.

Magnolia. Anaca. Ginko.
Those are the names for the three soaring and cascading glassy towers that encompass St. Boulevard.
Designed by Elenberg Fraser, the three 20 and 9 floor towers will comprise of 435 one, two and three bedroom apartments all featuring long wrap-around balconies and communal amenities that bring fondly neighbours together.

Located at the intersection of the grand St. Kilda Boulevard and the bustling Melbourne CBD, St. Boulevard provides residents with an ultimate and easily accessible lifestyle within walking distance to Albert Park to the West and the Royal Botanic Gardens to the East.
These parklands serve as Melbourne’s green lungs with access to the winding Yarra River trails and waterways to which the city is built beside.

St.Kilda is one of Melbourne’s most eclectic suburbs brimming with creativity, talent, innovation and entertainment. St. Boulevard is placed between a concrete jungle and a bohemian hub with some of the quirkiest boutiques and restaurants lining Fitzroy and Acland Streets, just a few tram stops from home. There is something for everyone during every season in St. Kilda, whether its a hot coffee by the window overlooking Acland Street, a day at the beach or plenty of laughs at the infamous and adventurous Luna Park.

But do you need to leave your home at all?
Amenities that unite the three towers include:

  • 2,000 square metres of resort-like amenities
  • A large curved designed outdoor pool with cabana islands
  • Lush gardens and sanctuary spaces
  • A health club and gymnasium
  • A heated spa and sauna
  • Private dining and adjoining catering kitchen
  • Outdoor BBQ pods, lounges and bathing pavilions and a 25 metre indoor lap pool

With features such as a private cinema, a games lounge and children’s play area, modern living, communal interaction and shared experiences with neighbours really drives what developers Shakespeare Group and architects Elenberg Fraser collaborative efforts.

Floor plans and apartment sizes range differently between Magnolia, Ginko and Anaca releases with generous stone island benches, natural surfaces and in-built media hubs, maintaining a clutter-free environment throughout all buildings.

Living and kitchen areas open to captivating views that compliment the natural materials used within, as the kitchen uses natural stone finishes and raw and polished textures with an integrated sink, a butler’s pantry and crafted joinery to evoke the warm sense of home.
The floor plans are optimised with efficiency and maximises storage for convenient living and the exposure of natural light and city panoramic views due to the curved and sloping design of the towers centred around a central park.

St. Boulevard brings an element of luxury and beauty to effortlessly blend into the surrounding parklands, commercial and restaurant areas.

Development Information

Local Government Area:
Project Status:
Construction Commenced
Listing Type:
Building Type:
Estimated Completion Date:
Not Confirmed
Nearby Public Transport:
St Kilda Junction - Trams
Building Height:
63.4, 63.4, 30.1 Metres
Floor Count:
20, 20, 9
Number of Buildings:
Bike Spaces:
Car Spaces:
Number of Residences:

Meet the team behind Magnolia at St. Boulevard

What is a developer
A developer is a person or company that buys land, finances real estate deals and appoints a builder and architect to orchestrate their vision through masterplanning, design and construction.
What is an architect
An architect is instrumental in the vision, planning, design and construction supervision to which they provide a structure or space that serves the people.
What is a builder
A builder is a person or company that has been appointed to a development to oversee, coordinate, construct or repair properties. Builders can also be self directed.

Location of Magnolia at St. Boulevard

Nearby education

  • Tertiary
  • Secondary
  • Primary
University of Melbourne
234 St. Kilda Road, Southbank, Victoria, 3006
3km away
Victoria University
301 Flinders St, Melbourne VIC 3000
3.9km away
Victoria University
300 Flinders St, Melbourne VIC 3000
3.9km away
Torrens University Australia
196 Flinders Street, VIC 3000
3.9km away
Charles Darwin University
271 Collins St, Melbourne VIC 3000
4km away
Wesley College
577 St Kilda Road, Melbourne VIC 3004
0.2km away
St Michael's Grammar School
25 - 27 Chapel Street, St Kilda VIC 3182
1.4km away
Presentation College Windsor
187 Dandenong Road, Windsor VIC 3181
1.4km away
Christian Brothers' College St Kilda
11 Westbury Street, St Kilda East VIC 3183
1.7km away
MacRobertson Girls High School
350-370 Kings Way, Melbourne VIC 3004
1.8km away
Wesley College
577 St Kilda Road, Melbourne VIC 3004
0.2km away
St Kilda Park Primary School
68 Fitzroy Street, St Kilda VIC 3182
0.9km away
South Yarra Primary School
585-601 Punt Road, South Yarra VIC 3141
1.1km away
Christ Church Grammar School
677 Punt Road, South Yarra VIC 3141
1.3km away
St Michael's Grammar School
25 - 27 Chapel Street, St Kilda VIC 3182
1.4km away

Construction photos

Check out the construction update photos our members have been uploading

News about Magnolia at St. Boulevard

Icon wins $150M contract to deliver Melbourne's three-tower St. Kilda Road Project
Icon wins $150M contract to deliver Melbourne's three-tower St. Kilda Road Project
1st May 2018

Icon wins $150M contract to deliver Melbourne's three-tower St. Kilda Road Project

Melbourne-based developer The Shakespeare Group has awarded a $150 million building contract to leading Australian builder, Icon Co, for the construction of its landmark residential project, St. Boulevard.
Icon Co awarded $150m job from Shakespeare
Icon Co awarded $150m job from Shakespeare
30th April 2018

Icon Co awarded $150m job from Shakespeare

ICON Co has been awarded the $150 million construction contract for the Shakespeare Group’s three-tower, 420-apartment St. Boulevard residential development o
30th April 2018

Icon secures $150 million St Kilda Road, St. Boulevard construction contract

The development, home to three residential towers comprising a total of 420 apartments, will have over 4,000 square metres of 5-star resident amenities and lush landscapes.
St Kilda Road developers sell into a crowded market
St Kilda Road developers sell into a crowded market
25th April 2018

St Kilda Road developers sell into a crowded market

It's a nervous time for developers on the Melbourne strip that is headed for a record supply of new apartments in 2020.
8th March 2018

Signed, sealed but yet to be delivered. Work commences on 900 new dwellings

Builders signage across a quartet of sites has heralded the commencement of a new wave of construction that will create 900 new dwellings. The four separate projects are...
13th April 2015

Some proceed, others falter as planning decisions are made

Following industry murmurings at the apparent slow progression of many big ticket planning applications in recent months, a flurry of decision making has ensued minus...
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