Swedish fashion giants H&M open in Sydney CBD with homewares

Sydney residents are set to welcome a new H&M store to the middle of the CBD. The well-flagged homeware store opening has been the talk of the city in recent weeks.

The Swedish fashion giants, whose previous closest store to Sydney was located 21km north of the city's centre, is now set to open their doors to the masses in The Strand Arcade located on Pitt Street from October 31.

Following other European fashion chains such as Zara and Topshop into Australia, H&M launched it's first store in Melbourne, finding home in the heritage-listed Melbourne GPO building in October 2014.

H&M have included the H&M Home section in the new store, until now it had only been available at Melbourne’s GPO. The store spans 5,000 square metres and is H&M's seventh property in Australia. The store will also stock mens and womenswear, children's clothing and sporting attire.

The business is already eyeing further locations in Perth, Adelaide and Brisbane, Fairfax Media reports.