Multi-billion-dollar developer <a href="https://www.urban.com.au/developers/gurner">GURNER™ Group</a> has officially commenced demolition works at its $2.75 billion redevelopment of South Yarra's <a href="https://www.urban.com.au/new-apartments/500-chapel-street-south-yarra">Jam Factory on Chapel Street</a>.

GURNER™ Group and joint venture partner Qualitas purchased the remaining 65 per cent interest in the site from Newmark Capital in June after owning 35 per cent since 2021. &nbsp;

Heavy machinery arrived on-site this week with initial demolition works to remove all non-heritage components across the 20,000 sqm site, including the existing Village Cinema complex following their last day of operation last week, while protecting the building’s iconic façade.&nbsp;

[smartcode_project:default project_id=5351 project_image_fid=195659]

The construction milestone follows a decade of failed attempts by other developers to bring the project to fruition, with GURNER™ Group the first developer to overcome these challenges — a testament to its unparalleled expertise and reliability in delivering world-class major projects. &nbsp;

GURNER™ Group has this week unveiled renders of the new precinct that will be home to: &nbsp;

<ul>
	<li>600 residences over five&nbsp;towers&nbsp;</li>
	<li>10,000sqm commercial private office&nbsp;</li>
	<li>20,000sqm of&nbsp;retail and hospitality &nbsp;</li>
	<li>World Class Village Cinema + Gold Class complex &nbsp;</li>
	<li>5-star hotel (operator in final negotiations) &nbsp;</li>
	<li>A boutique lifestyle hotel &nbsp;</li>
</ul>

First constructed in 1858, the Jam Factory has enjoyed over 160 years of history, first as a brewery, &nbsp;then as a preserving and jam manufacturer, and later, as an iconic retail and cinema precinct that anchored Chapel Street through the heydays of the 1990s and 2000s. &nbsp;

GURNER™ Group has appointed international, award-winning architects SOM alongside local architects, Buchan to design the precinct, in conjunction with its in-house architect and interior design business GURNER DESIGN HOUSE. &nbsp;

<img alt="$2.75b, 20,000 sqm Jam Factory redevelopment" data-entity-type="file" data-entity-uuid="1425ab18-a82c-48ef-b59e-78cde055f7fd" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/View%20006.jpg?VersionId=ZLWiiYSImtmPgGE9t5j18hB3PxPvfZ2H" />

Iconic London landscape designer Townshend has been appointed to craft the impeccable gardens and landscaping that will emulate the grounds of Toorak Mansions. &nbsp;

The regeneration of the precinct, retail, hospitality and hotels will capture the essence of the world’s best retail and mixed-use precincts.&nbsp;

The design of the residential precinct will emulate some of New York’s most iconic residential and hotel addresses such as 220 Central Park South, alongside the grandeur of Toorak’s most expensive homes, complete with soaring high ceilings, large entry lobbies, libraries, games facilities and conservatory-like entertaining areas. &nbsp;

GURNER™ Group’s signature amenity offerings will once again be taken to another level with a &nbsp;private residents’ amenity of over 7,000 sqm across the stages and two world-class hotels.&nbsp;

[smartcode_project:default project_id=5351 project_image_fid=195659]

In a significant coup for the project, GURNER™ Group and Qualitas have re-signed Village Cinemas to anchor the new entertainment precinct once complete. The cinema giant has enjoyed a 40+ year tenure at the Jam Factory and will return with a new flagship offering as part of the precinct’s rebirth. &nbsp;

The Jam Factory redevelopment will deliver around 600 new dwellings over five towers in Melbourne’s sought-after inner fringe while anchoring the transformation of Chapel Street to reinvigorate it with a 2,500 sqm north-facing public piazza called Village Square with hotels, retail, hospitality, commercial office and residential.&nbsp;

Surrounded by extensive hospitality offerings with a mix of fine dining options, casual eateries, and bars that celebrate Melbourne’s culinary talent, the Village Square will sit alongside high-end retail and vibrant entertainment options to create a new centrepiece for Chapel Street. &nbsp;

Elevating the shopping experience, the project will feature a meticulously curated selection of luxury retailers, rivalling international luxury shopping destinations, creating a missing high-fashion midpoint between Melbourne’s Collins Street and Chadstone.&nbsp;

GURNER™ Group Founder and Chairman Tim Gurner said commencing works gives confidence to their high-end purchases of completion date and quality.&nbsp;

“ A truly once-in-a-lifetime opportunity for our brand and team and also for the luxury clients who are able to purchase in this incredible precinct," Gurner said.

“Commencing construction on the site is not just a significant milestone for GURNER™ Group, it’s a huge step forward for the reinvigoration of the entire Chapel Street precinct."

"Our aspirations are to spearhead a new coming of age for the precinct so we have made sure to design a destination that can bring together world-class events, activations and brands to the site and celebrate this special part of Melbourne."

The Jam Factory redevelopment will deliver around 600 new dwellings over five towers in Melbourne’s sought-after inner fringe while anchoring the transformation of Chapel Street to reinvigorate it with a 2,500 sqm north-facing public piazza called Village Square

Joel Robinson

GURNER commences demolition on $2.75 billion Jam Factory redevelopment in South Yarra

Mosaic Property Group has sold $210 million worth of apartments within the first two weeks of its new Kangaroo Point apartment development, <a href="https://www.urban.com.au/new-apartments/the-bedford-by-mosaic-16-30-prospect-street-kangaroo-point">The Bedford</a> by <a href="https://www.urban.com.au/developers/mosaic-property-group">Mosaic</a>.

The pre-sale result&nbsp;is&nbsp;Mosaic's strongest early Brisbane response ever, coming ahead of its scheduled public launch in January 2025.

<a href="https://www.urban.com.au/new-apartments/the-bedford-by-mosaic-16-30-prospect-street-kangaroo-point">The Bedford</a>, earmarked for a 3,195 sqm site at 25 Ferry Street that has been vacant for three decades, attracted more than 600 expressions of interest in a few weeks.&nbsp;

Mosaic Founder and Managing Director Brook Monahan noted the high anticipation surrounding the undertaking, set to become the first major development in the area in over a decade, with the bulk of sales coming from the Company’s database.&nbsp;

<img alt="The Bedford by Mosaic" data-entity-type="file" data-entity-uuid="db451ca6-af42-4f6c-b693-ef9bc317650f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Building%20NW%20Corner_Dusk.jpg?VersionId=nb083lLOUBqx3kHfXbm9liAyqKY_jpb." /> 
&nbsp; 
"The intense interest generated with minimal advertising speaks to the iconic nature of this development and its exceptional location," Monahan said.

"It also underscores the deep trust and confidence buyers place in the Mosaic brand and ability to deliver with consistency and quality."

Monahan says the Bedford introduces the peninsula’s first full-service supermarket alongside expansive luxury residences.

"With its timeless architectural design, it sets a new benchmark for inner-city living, seamlessly blending convenience and sophistication in one of Brisbane’s most cherished locations.”

Located in the Dockside precinct, The Bedford comprises 128 two and three-bedroom apartments across 17 levels.

Residents will enjoy sweeping city and river views, world-class amenities tailored to contemporary urban living, and easy access to Brisbane's riverside walks, parklands, and the CBD.

<img alt="The Bedford by Mosaic - living and dining area" data-entity-type="file" data-entity-uuid="fc3f1017-3a07-4342-bd3c-2e8704240b8b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/SPH%20Living_Dining_Balcony.jpg?VersionId=MTIhfls3U1TZQk83mTKmxy37bBfB2heV" />

Following acquiring the site from Woolworths, Mosaic collaborated with Gold Coast-based architecture firm <a href="https://www.urban.com.au/architects/bda-architecture">BDA</a> to enhance the original Cottee Parker scheme.

The development will feature a 2,236 sqm Woolworths supermarket, accompanied by a café, liquor store, and ample basement parking—addressing a long-standing demand for essential amenities and convenience in the area.

&nbsp;

Solidifying its reputation as one of the region's most prolific developers, Mosaic has successfully delivered over 65 projects since 2012, with a combined value exceeding $2 billion, and has an additional $2 billion in projects either under construction or in the immediate pipeline. Currently, Mosaic is progressing three other sold-out addresses in Brisbane, all on track for completion in 2025.

<img alt="The Bedford by Mosaic - kitchen" data-entity-type="file" data-entity-uuid="a5d085e3-f413-465f-865a-427a7d042efa" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/SPH%20Kitchen.jpg?VersionId=vKtm2TMBPDu_e7sOHwY1lX2J.wBbTVsH" />

Mosaic’s in-house construction arm, now ranked among the top-tier builders in Australia, will undertake The Bedford’s build.

Mosaic Construction recently earned a triple ISO certification in Quality, Environmental, and Occupational Health and Safety Management, cementing its reputation as a builder that meets the industry’s highest standards of quality, sustainability and safety.

Mosaic is gearing up for the official sales release of The Bedford, with prices starting from $1.3 million. Early construction is set to commence in 2025, with completion anticipated in 2027.

[smartcode_project_cta:default project_id=134792]

Mosaic is gearing up for the official sales release of The Bedford, with prices starting from $1.3 million

Mosaic secure $210m in pre-sales at The Bedford by Mosaic in Kangaroo Point

Builder-developer GRAYA is continuing its development push in Brisbane's <a href="https://www.urban.com.au/developments/new-farm-qld-4005">New Farm</a>.

Having recently completed <a href="https://www.urban.com.au/buildings/chalk-by-graya-228-230-moray-street-new-farm">Chalk</a> and currently delivering&nbsp;<a href="https://www.urban.com.au/new-apartments/york-new-farm-299-bowen-terrace-new-farm-qld-4005">York</a>&nbsp;in the popular riverside suburb, <a href="https://www.urban.com.au/developers/graya">GRAYA</a> has submitted plans for Ivory New Farm, just four luxury apartments on the Brisbane River.

The 17 Julius Street site spans 688 sqm and has 32-metre frontage to the river. It was bought by the Gray family for $8.5 million in late 2022&nbsp;from developer Tom Dooley, who had approved plans for a luxury four-level home.

It was reported that a home at that scale, on that rare of a site, would be worth around $20 million. A mid-1990s home sits on the block currently.

Ivory New Farm will have three full-floor apartments and an impressive two-level penthouse.

<img alt="Ivory" data-entity-type="file" data-entity-uuid="4f986697-7948-4fcf-bfef-c45765dc0493" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-12-11%20at%201.47.46%E2%80%AFPM.png?VersionId=XYxPX5iKxTAF2SZTUFVtnOcDgTSPleKU" />Each of the full floor apartments will have three bedrooms, kitchens with butler's pantries, and either a rumpus room or a bar with adjoining wine cellar.

The two-level penthouse has the same floor plan as the apartments on levels two and three, but has its own private rooftop terrace with rumpus room and second kitchen and steam room, a swimming pool, fire pit and lounge area, and stairs leading to a spa.

<img alt="Graya" data-entity-type="file" data-entity-uuid="91192fe9-fde1-41e2-99cc-0af4aa29b651" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-12-11%20at%201.47.39%E2%80%AFPM.png?VersionId=nkJ.Mpz6jnO.SRxzj4Ld9J.TVGopkXvh" />

GRAYA is operating across both Brisbane and the Gold Coast, in both the luxury house and apartment market.

They're seeking offers over $5 million for the final penthouse at Chalk.

They have Arc in <a href="https://www.urban.com.au/developments/kangaroo-point-qld-4169">Kangaroo Point</a> on the river, as well as <a href="https://www.urban.com.au/new-apartments/kloud-palm-beach-154-jefferson-lane-palm-beach">Kloud</a> and Ripple, both in <a href="https://www.urban.com.au/developments/palm-beach-qld-4221">Palm Beach</a> on the <a href="https://www.urban.com.au/developments/gold-coast-qld">Gold Coast</a>.

GRAYA is operating across both Brisbane and the Gold Coast, in both the luxury house and apartment market

First look: GRAYA files plans for Ivory New Farm apartments

Despite an interest rate cut not materializing in 2024 as many had anticipated at the start of the year, first home buyers appear content to enter the Sydney off the plan apartment market, somewhat reassured that rates are unlikely to rise in the short to medium term.

Data collected by MatterFact showed that first home buyers made up over 60 percent of enquiries in 2024 across New South Wales on Urban.com.au, driven by more affordable stock coming to market outside the city, particularly in and around suburbs along the recently opened Metro line.

Speaking with first home buyers across Sydney in 2024, the main driver of their purchase is the ability to afford the deposit, having saved up while living at home. However, many feel they are not yet ready to take on a mortgage. They are looking to enter the property market but aren't prepared to begin repayments just yet, so they're opting to buy into new developments at the earliest possible stage, knowing that the construction period will likely be at least two years, by which time they will be better positioned to begin repayments.

In this article, we explore the most popular suburbs in Sydney for first home buyers in 2024, highlighting some of the most sought-after developments in these areas.

<h2>Castle Hill</h2>

<a href="https://www.urban.com.au/developments/castle-hill-nsw-2154">Castle Hill</a>&nbsp;has been one of the most popular suburbs for several years in the off the plan space.

Previously starved of new supply, the $1 billion Hills Showground precinct opening up to development sparked a frenzy of developers wanting to add to the new apartment pipeline.

The large developments that have come in recent years have catered for all markets, offering one-bedroom apartments, tailor-made for first home buyers and investors, through to larger apartments for downsizers.

Adding to the appeal for first home buyers is the newly opened Metro which connects to the centre of Sydney in around 30 minutes. That's now making Castle Hill a viable living option for those who need to work in the city, where prices for new apartments are considerably more expensive.

Tapping into first home buyer demand is <a href="https://www.urban.com.au/new-townhouses/larool-crescent-castle-hill-2-22-larool-crescent-castle-hill-nsw-2154">Larool Crescent</a>, one of the only developments to launch in Castle Hill in 2024 while others complete.

[smartcode_project:default project_id=135330 project_image_fid=289121]

First home buyers have jumped at the opportunity to buy a one-bedroom apartment at $650,000, several of which have been snapped up. The two-beds currently come in at just over $900,000, which is generally a price of a one-bedroom apartment in the Sydney inner-ring.

The low-rise project is made up of five architecturally designed buildings around a central courtyard near Castle Towers, one of Sydney's largest shopping centres.

[smartcode_project:default project_id=135330 project_image_fid=289164]

Larool Crescent is one of few developments in Castle Hill which is covered by Resilience Insurance's Latent Defects Insurance, a policy which protects buyers from any structural defects of the building for 10 years post-completion.

Larool Crescent is slated for completion in mid-2026.&nbsp;

<h2>Crows Nest&nbsp;</h2>

Another suburb to benefit from the metro boom is <a href="https://www.urban.com.au/developments/crows-nest-nsw-2065">Crows Nest</a>.

Previously relying on heading to the neighbouring St Leonards for a train, Crows Nest is now just minutes from the centre of Sydney on the metro, which is drawing first home buyers.

One of the most popular projects for the year, and it only launched a few months ago, is <a href="https://www.urban.com.au/new-apartments/elevate-hume-place-crows-nest-25-hume-street-crows-nest-nsw-2065">Elevate Hume Place</a>, the apartment development being delivered literally above the Crows Nest Metro Station.

[smartcode_project:default project_id=142550 project_image_fid=309367]

Third.i, and joint venture partner Phoenix Property Investors, have seen a great response to the 130 one, two and three-bedroom apartments that have been designed by Woods Bagot.

One-bedroom apartments, which are under $1 million, are being seen as a great investment given the rarity of a TOD (Transit Oriented Development) so close to the city, one which isn't easily repeatable.

[smartcode_project:default project_id=142550 project_image_fid=309368]

Not just first home buyers, but any buyer at Elevate can buy an apartment with just a $10,000 deposit, rather than the standard 10 per cent.

<h2>St Leonards</h2>

St Leonards is another benefitting from the spill over from Crows Nest.&nbsp;

Those projects that are in St Leonards, but bordering Crows Nest, are particularly attractive, like <a href="https://www.urban.com.au/developers/twt-property-group">TWT Property Group</a>'s recently released first stage of The Collective.

[smartcode_project:default project_id=94318 project_image_fid=293323]

One-bedrooms at $935,000 are the most attractive proposition for first home buyers. Belle Property, the agency in charge of the sales, has said most of the apartments sold so far have been grabbed by locals.

<h2>Merrylands</h2>

Builder-developer <a href="https://www.urban.com.au/developers/coronation-property">Coronation Property</a> targeted <a href="https://www.urban.com.au/developments/merrylands-nsw-2160">Merrylands</a>&nbsp;in Sydney's west,&nbsp;as an area where they could lift the supply of affordable housing

Rapidly gentrifying, Merrylands offers connectivity to Sydney and lifestyle at the doorstep, two factors high on a first home buyers wishlist.

Coronation's project,&nbsp;<a href="https://www.urban.com.au/new-apartments/mason-main-merrylands-249-259-merrylands-road-merrylands">Mason &amp; Main</a>, is a rare new development with studios, an apartment configuration barely ever seen in the new market. They start at $520,000, meaning first home buyers are exempt from paying stamp duty.

[smartcode_project:default project_id=31751 project_image_fid=257777]

The two-bedroom, two-bathroom apartments also aren't subject to stamp duty given they start from $760,000, under the $800,000 threshold.

Part of Mason &amp; Main is an integrated&nbsp;'Eat Street', which has proven an attractive addition for first home buyers who don't have to travel far to dine out.

<h2>Rockdale</h2>

<a href="https://www.urban.com.au/developments/rockdale-nsw-2216">Rockdale</a>, in southern Sydney has emerged as a popular spot for first home buyers, one of the closest to the beach.

Near Brighton-Le-Sands but with the transport links and amenity of being in an inner-city suburb, Rockdale has garnered interest from those looking to live near the sand without the pricetag.

The newest development in the suburb is&nbsp;<a href="https://www.urban.com.au/new-apartments/marque-rockdale-602-608-princes-highway-rockdale">Marque Rockdale</a>, a seven-level building with one-bedroom apartments designed for modern living.

[smartcode_project:default project_id=136442 project_image_fid=277072]

Marque also offers the sought-after Latent Defects Insurance policy, which buyers are willing to pay a premium for when deciding to purchase a new apartment

Already topped out and advancing to a December 2025 completion date, one-bedroom apartments in Marque start at $650,000.

The Sydney suburbs first home buyers are looking to buy off the plan apartments

Downsizers and rightsizers have dominated the new and off the plan apartment market in 2024.

The two camps, downsizers in particular, are the least impacted by the continued high interest rates compared to a first home buyer or investor, positioning them as a key target for developers. Most of the new apartment developments that have come to the market in 2024 have been large apartments that suit the size and budgets of a downsizer.

Many downsizers have built significant equity in their family homes over the years and are now looking to move into more manageable living spaces, while also securing funds for retirement.

But where are downsizers and rightsizers looking to buy?&nbsp;

In this article, we've looked at the most popular suburbs in Melbourne for both buyer demographics, highlighting some of the most popular developments in those areas.

<h2>Glen Iris</h2>

The leafy <a href="https://www.urban.com.au/new-apartments/glen-iris-vic" target="_blank">Glen Iris</a>, regarded as the geographical centre of Melbourne, is a suburb that, once you live there, you will never want to leave, which makes it an ideal suburb to be developing for downsizers.

The 3146 postcode offers a perfect blend of suburban charm and connectivity to greater&nbsp;<a href="https://www.urban.com.au/developments/melbourne-vic" target="">Melbourne</a>. It boasts some of the best schools in the city, as well as easy access to the central business district.

Heath Thompson, Director at Projects by Buxton, has sold out several new apartment developments over the years and notes that&nbsp;<a href="https://www.urban.com.au/developments/glen-iris-vic-3146">Glen Iris</a>&nbsp;has long been regarded as one of&nbsp;<a href="https://www.urban.com.au/developments/melbourne-vic" target="">Melbourne</a>’s top suburbs for families and downsizers.

"You find that those who move to&nbsp;<a href="https://www.urban.com.au/new-apartments/glen-iris-vic" target="_blank">Glen Iris</a>&nbsp;often stay for generations," Thompson says.

"Generally speaking, young families move to&nbsp;<a href="https://www.urban.com.au/new-apartments/glen-iris-vic" target="_blank">Glen Iris</a>&nbsp;to enjoy a family-friendly lifestyle, with some of the best schools and parks in&nbsp;<a href="https://www.urban.com.au/developments/melbourne-vic" target="">Melbourne</a>. As they approach the empty-nesting phase, these parents often look to downsize locally because soon enough they’ll be grandparents, and their children will likely raise their families in&nbsp;<a href="https://www.urban.com.au/new-apartments/glen-iris-vic" target="_blank">Glen Iris</a>&nbsp;as well. This creates a generational knock-on effect, making&nbsp;<a href="https://www.urban.com.au/new-apartments/glen-iris-vic" target="_blank">Glen Iris</a>&nbsp;a really tight-knit community," Thompson explains.

Thompson has just one apartment remaining in <a href="https://www.urban.com.au/new-apartments/galerie-glen-iris-1538-1540-high-street-glen-iris-vic-3146">GALERIE</a>, which will be welcoming buyers in the coming months. Downsizers have driven the majority of the sales of the 29 apartments.

[smartcode_project:default project_id=112375 project_image_fid=250357]

Equally popular over 2024 has been <a href="https://www.urban.com.au/new-townhouses/lori-glen-iris-1610-malvern-road-glen-iris">Lori</a>, which brings a different lens of downsizing to Glen Iris.

Offering low maintenance townhouses which are due to complete in March 2025, only two homes remain for sale in the development by billionaire Larry Kestelman's LK Property Group.

The three-bedroom townhouses have been designed by Megowan Architecture and&nbsp;feature high ceilings and full-length windows to maximise natural light and provide views of the preserved 100-year-old trees on the site.

[smartcode_project:default project_id=114100 project_image_fid=246529]

The most recently launched new apartment development for downsizers in Glen Iris is <a href="https://www.urban.com.au/new-apartments/avery-glen-iris-1542-1544-high-street-glen-iris-vic-3146">Avery</a>, just 24 apartments next door to GALERIE on High Street.

<a href="https://www.urban.com.au/architects/alta-architecture">Alta Architecture</a>, embraced&nbsp;the principles of wabi-sabi, a Japanese design philosophy that emphasises natural simplicity and strength.&nbsp;

Alvin Xu from Alta said the aim was to create tranquillity within the busy city environment, integrating natural elements and gardens into indoor living spaces to foster a sense of calm.

[smartcode_project:default project_id=22546 project_image_fid=288305]

Demand for downsizers is expected to continue into 2025, particularly when Time &amp; Place <a href="https://www.urban.com.au/news/vic/first-look-time-place-and-woolworths-greenlit-for-glen-iris-mixed-use-precinct">launch their mixed-use project</a> with Woolworths that will see 60 two and three-bedroom apartments developed on Burke Road.

<h2>Brighton</h2>

Brighton has long been one of Melbourne's bluechip suburbs, with house prices among the highest in the city.

It's another suburb that those who have lived in Brighton for most of their life, don't want to leave. It is also a suburb for the aspirational buyer in the new apartment market. The buyer who can't afford a house in the affluent suburb, but could downsize or rightsize into it.

"Brighton offers one of the best lifestyle offerings in Melbourne," developer Adam Sloane said.

"There’s the beach, the parks, the café culture, cinemas, retail… it has it all."

<a href="https://www.urban.com.au/developers/sloane-property">Sloane</a> is currently developing <a href="https://www.urban.com.au/new-townhouses/111-carpenter-brighton-111-carpenter-street-brighton">111 Carpenter</a>, just seven townhouses near Brighton Station. All seven townhouses are north-facing, and some feature a master bedroom on the third level which overlooks neighbouring rooftops.

[smartcode_project:default project_id=7517 project_image_fid=229014]

Each townhouse has either three or four bedrooms across two of three levels. The open plan living area opens through bifold doors to private landscaped gardens by&nbsp;<a href="https://www.urban.com.au/architects/john-patrick" target="">John Patrick</a>&nbsp;Landscape Architects. Each home has a double garage.

"I knew 111 Carpenter was a fantastic, central site for a townhouse project based on the tree-lined streets, shops, schools and transport which are all at your door," Sloane added.

"It is the ideal spot to base your family and explore all that Bayside has to offer."

[smartcode_project:default project_id=7517 project_image_fid=214119]

Golden Age will try and tap into the more luxury townhouse market in the new year when it launches its high-end development on the former site of&nbsp;Xavier junior school.

They have <a href="https://www.urban.com.au/news/vic/victorian-planning-minister-approves-golden-age-townhouse-development-in-brighton">plans approved</a> for 84 new homes across the <a href="https://www.urban.com.au/new-apartments/47-south-road-brighton-vic-3186">3.3-hectare site at 47 South Road</a>.

<h2>Ivanhoe</h2>

The north-east Melbourne suburb of&nbsp;<a href="https://www.urban.com.au/developments/ivanhoe-vic-3079">Ivanhoe</a>&nbsp;has been starved of new apartments in recent years.

Only a quarter of dwellings are apartments, according to the latest census data.&nbsp;

Alternative investment managers <a href="https://www.urban.com.au/developers/salter-brothers">Salter Brothers</a>&nbsp;saw a gap in the market and is currently delivering&nbsp;<a href="https://www.urban.com.au/new-apartments/candela-ivanhoe-40-upper-heidelberg-road-ivanhoe">Candela</a>, strategically located at the entrance of Ivanhoe Village and near to all the community has to offer.&nbsp;

[smartcode_project:default project_id=342 project_image_fid=169535]

The neighbourhood has a WalkScore of 90 out of 100, ideal for young families and downsizers with access to parks, restaurants, and prestigious schools.

Candela will comprise just 62 one, two, three and four-bedroom apartments designed by <a href="https://www.urban.com.au/architects/john-demos-architects">John Demos Architects</a>.

[smartcode_project:default project_id=342 project_image_fid=169551]

In addition to enjoying all the surrounding neighbourhood has to offer, Candela Ivanhoe also includes communal spaces, such as multiple outdoor seating and dining opportunities amid landscaping, an atrium, a wine bar, a providore, and a rooftop garden.

<h2>Hampton/Hampton East</h2>

Much like Brighton in 2024, new apartment supply in Hampton and its neighbouring Hampton East has been geared toward larger-scale apartments.

Despite Hampton East's population rising above 5,000 from the 2016 census to the most recently collected census in 2021, the percentage share of apartments declined.

Chad Arbid Projects Director Chad Arbid said it's no wonder Channel 9 chose Charming St in Hampton East to film The Block in 2023.

"<a href="https://www.urban.com.au/developments/hampton-east-vic-3188">Hampton East</a> is an affordable Bayside suburb known for parks, the beach, the best schools, shopping strips – like Hampton St, Bay St and Church St, restaurants and cafes, gyms, golf courses and medical centres - all within easy reach," Arbid says.

Arbid is marketing&nbsp;<a href="https://www.urban.com.au/new-apartments/casa-tranquila-hampton-east-15-19-king-street-hampton-east">Casa Tranquila</a>&nbsp;by <a href="https://www.urban.com.au/developers/marcopolo-property">Marcopolo Property</a>, just around the corner from the five Block houses which sold for suburb record prices last year.

[smartcode_project:default project_id=113441 project_image_fid=208735]

Casa Tranquilla, one street back from the South Road thoroughfare comprises one, two, and three-bedroom apartments.

<a href="https://www.urban.com.au/developers/wickton">Wickton</a> was another developer focusing on downsizers and rightsizers at&nbsp;<a href="https://www.urban.com.au/new-apartments/linacre-rise-hampton-8-10-linacre-road-hampton">Linacre Rise</a>, next door to Linacre Private Hospital, a consdieration a lot of downsizers have when buying.

[smartcode_project:default project_id=95289 project_image_fid=229694]

Linacre Rise will have 27 apartments, 15 two-bedroom apartments and 12 three-bedroom apartments.

<h2>Elsternwick</h2>

<a href="https://www.urban.com.au/developments/elsternwick-vic-3185">Elsternwick</a>&nbsp;hasn't typicallly procued apartments that cater for downsizers or rightsizers. Not until design-driven developer Milieu revealed <a href="https://www.urban.com.au/new-apartments/elsternwick-gardens-by-milieu-8-gordon-street-elsternwick">Elsternwick Gardens</a>, its garden community next door to the landmark Rippon Lea Estate.

<a href="https://www.urban.com.au/developers/milieu-property">Milieu</a> leaned into the fact the site no Gordon Street shares the boundary with the heritage-listed gardens that surround the 1880s-built mansion, with a private, secure gate that only future residents of Elsternwick Gardens can access.

[smartcode_project:default project_id=136535 project_image_fid=288412]

Aside from being located next door to Rippon Lea Estate, future Elsternwick Gardens residents will be a short walk from the centre of Elsternwick to the south, with its train station, shopping precinct and range of restaurants and cafes and the vibrant village or Ripponlea Village to the northwest.&nbsp;

The precinct will also include amenities such as health and wellness facilities, a simulation golf area, and for pet care, car washing facilities and hobby workshops, as well as a hospitality offering.

Milieu Managing Director Michael McCormack said Elsternwick Gardens is a once-in-a-generation opportunity.

[smartcode_project:default project_id=136535 project_image_fid=288414]

Also seeing interest from rightsizers and downsizers is the larger apartments at&nbsp;<a href="https://www.urban.com.au/buildings/eva-elsternwick-village-apartments-241-glen-huntly-road-elsternwick">EVA</a>, suited to those who want to be in the heart of the village&nbsp;just 130 metres road from Elsternwick Station.

The large three-bedroom apartments, not common in the local area, are some of the largest Elsternwick has seen.&nbsp;

The completed development by builder-developer&nbsp;<a href="https://www.urban.com.au/developers/pitard-group">Pitard Group</a>&nbsp;was completed in 2023.

In this article, we've looked at the most popular suburbs in Melbourne for both buyer demographics, highlighting some of the most popular developments in those areas

Suburb	Postcode	Dwelling type	Bedrooms	Days on market
Benalla	3672	Townhouse	2	458
Iverloch	3996	Townhouse	3	451
Shepparton	3630	Townhouse	2	403
Sehpparton	3630	Townhouse	3	388
Bendigo	3550	Townhouse	3	384

Benalla is Victoria's slowest market for selling townhouses: Investar

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