Capital Property Marketing

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While they may be differing segments of the market, the demand for both pedigree owner-occupied apartments and short stay accommodation in Melbourne is excessively strong at the moment. Enter Melbourne developer Ubertas who have in recent times unveiled plans to capitalise upon both.

Headed by Albert Dadon AM, Ubertas has released for sale a collection of prestige residences at its distinctive 505 St Kilda Road complex, while also preparing to deliver a tower within Melbourne's CBD.

Urban.com.au paid a recent visit to 505 St Kilda Road; the work of Fender Katsalidis, the tower is defined by its asymmetric front and rear and exceptional position overlooking Fawkner Park. Capital Property Marketing founder Bryce Patterson was on hand to provide a guided tour through the tower, highlighting the unique features which define 505 St Kilda Road.

Dubbed the Ubertas Private Collection and held by the developer to this point, the release of in excess of 20 premium 2 and 3 bedroom residences is expected to in part absorb the currently strong demand for high end residences in the Melbourne apartment market.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0071.jpg" rel="gallery-all" title="Inside one of the oversized apartments on offer"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_0071.jpg?itok=8pdkWsUR" title="Inside one of the oversized apartments on offer" width="580"></a>

<figcaption>Inside one of the oversized apartments on offer</figcaption></figure>Spaced between 130sqm and 400sqm, the Ubertas Private Collection are considerably more expansive than the average Melbourne 2 and 3 bedroom apartment, yet are available from a relatively modest $1 million. The largest residence will set a prospective buyer back a cool $4.3 million.

With Ubertas sensing that market demand for premier apartments is at a high point, the Ubertas Private Collection were released with the intention of allowing prospective buyers to move in immediately, in turn maintaining an advantage over rival developments which are in many cases some years away from completion.

Features include the aforementioned larger floor plans and expansive views in addition to a porte corcherè and on call building concierge. In addition Melbourne-based interior design office Fiona Lynch has gone about reworking the Ubertas Private Collection with interiors now featuring marble, timber and plush upholstery finishes.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0070_0.jpg" rel="gallery-all" title="The highly distinctive 505 foyer"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_0070_0.jpg?itok=RziFd6XX" title="The highly distinctive 505 foyer" width="580"></a>

<figcaption>The highly distinctive 505 foyer</figcaption></figure>The release of the Ubertas Private Collection coincides with the developer firming plans to proceed with 360 William Street. With Melbourne's hotel and serviced apartment sector running hot, the 22 level tower will be positioned in order to capitalise upon the currently robust demand for short stay accommodation.

Designed by Fender Katsalidis as a sister building to 350 William Street which maintains Oaks Hotels &amp; Resorts as an incumbent, the new build fronting Flagstaff Gardens can expect approximately 240 suites. If all of 360 William Street were to be dedicated to hotel or serviced apartments, this would more than double Ubertas' efforts in creating short term Melbourne accommodation suites given 350 William Street holds 220 4.5 star serviced apartments.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image246_0.jpg" rel="gallery-all" title="Fender Katsalidis' impression of 360 William Street."><img alt="" class="image-article-full-width-580px" height="554" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image246_0.jpg?itok=2FpCbgIL" title="Fender Katsalidis' impression of 360 William Street." width="580"></a>

<figcaption>Fender Katsalidis' impression of 360 William Street.</figcaption></figure>Albert Dadon has also overseen the delivery of Blue Basement, a jazz venue located at the base of 350 William Street which is now open to the public. Designed by Mills Gorman Architecture, the new 200 seat venue ties together Albert Dadon's two great public pursuits; property and live music.
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