AC Property

The top three reasons why you should market locally to succeed in China

Marketing to Chinese consumers is a hot topic for all businesses across different sectors. A common misperception for businesses is that they need to be in China to sell to Chinese consumers. This has prompted developers and agencies to invest in roadshows, exhibitions and seminars at China’s prime real estate and events, only to result in expensive failures. With the growing Chinese population in Australia, sellers need not look too far in...