Yolk Property Group and Banner Asset Management to deliver Busselton’s largest master planned community

Work has  commenced on a 136-hectare masterplannned community in the heart of the regional city, Busselton. 

Positioned at the gateway to the Western Australian food and wine mecca of the Margaret River, the new community, Embark, is located in one of the fastest growing regions in the southern half of the state, which Yolk Property Group and Banner Asset Management are set to capitalise on. 

Banner Asset Management Chief Investment Officer, John Byrne, said the project is the company’s first in Western Australia, marked as a strategic investment which diversifies its product portfolio and expands its national footprint.

“In addition to the asset’s outstanding location and residential zoning, we were drawn to the region’s rapidly growing population which is being stimulated by a broadening employment base and coastal lifestyle attractions,” he said.

Render of the masterplanned community, Embark. Image supplied. 

“Busselton has benefitted from significant private and civic infrastructure investment over the past few years making this an attractive long-term opportunity.”

956 new housing lots will be created across the site, which is bounded by the Vasse Highway, Bussell Highway and Outer Bussell Highway. 

Plans are also already underway to open a pop-up café on site at Embark in the new year, and Yolk is working with the City of Busselton to fast-track an adventure playground and display village. 

Tao Bourton, CEO of Yolk Property Group, said the company was pleased to see earthworks for the project get underway. 

“We’re looking forward to bringing to Busselton our fresh-thinking approach to community, housing design and liveable neighbourhoods,” said Bourton, who has family ties to Busselton. 

“The scale of the development at Embark will enable significant investment in community infrastructure, while the new design and landscaping concept will complement the natural landscape and adjoining residential community.” 

In line with Yolk Property Group’s commitment to innovation, the focus at Embark Busselton will be on bigger blocks, with the average parcel of land spanning 650 sqm, in addition to more trees and natural vegetation, along with a host of features designed with the community and their lifestyle in mind. 

Render of the masterplanned community, Embark. Image supplied. 

As the largest masterplanned community in Busselton, Embark will deliver a range of housing choices, including retirement living, along with a new town centre as well. 

Mayor Grant Henley, who recently turned the first sod at the project site said Embark had an important role to play as the City of Busselton continued to evolve and grow in the coming years.

“Embark will help meet escalating demand for new housing as our population heads towards 50,000 people by 2026,” Henley said.

“Investment in infrastructure, attractions and our beloved foreshore have reaffirmed Busselton’s popularity as a thriving destination for visitors and thousands of new locals alike.”

Yolk is inviting expressions of interest in the first lots at Embark, due for release in February 2023.