Why Merchant Apartments offers an almost unrepeatable opportunity to buy new in Williamstown

The increase of just 1,000 people in Williamstown means what AVJennings is bringing to the suburb is incredibly rare.
Why Merchant Apartments offers an almost unrepeatable opportunity to buy new in Williamstown
Alison Warters May 3, 2023

Williamstown, Melbourne’s first port settlement, has experienced significant price growth over the years, making it an attractive place to live for families, professionals, and retirees.

Williamstown has managed to keep a lid on its population over the last decade. The 2011 census found just over 13,000 residing in Williamstown. The latest census figures show almost a 10 per cent growth over the last decade, the population now nearly 14,500.

The population growth rate points to limited opportunity within the small maritime location. If developers can't secure land and develop, population growth will always be capped. 

The increase of just 1,000 people in Williamstown means what AVJennings is bringing to the suburb with their recently released Merchant Apartments, part of their wider Waterline Place masterplan community, is incredibly rare.

A range of housing options have been made available in the precinct, with Merchant currently offering one, two and three-bedroom floorplans, in addition to a collection of exclusive Sky Homes on the upper levels.

According to date from CoreLogic, the median growth in Williamstown over the past 12 months has been 6.31 per cent for units, with the average apartment on the market for just 37 days. Units also fetch a 3.34 per cent rental yield, making the area a viable option for investors. 

Waterline Place is located just 12 kilometres from the CBD and just a short walk form Williamstown Train Station, making it an ideal location for those who work in the city but want to enjoy a more suburban lifestyle. It is also close to the waterfront, providing residents with easy access to a range of recreational activities.

Approximately 4,009 families call the suburb home currently with Waterline Place benefitting from its positioning in the coveted Williamstown High School zone. 

Significant infrastructure upgrades in recent times have also drawn a number of residents to the suburb, with improvements to public transport, roads and bike paths. The construction of the West Gate Tunnel project is set to further improve the suburb's connectivity to other parts of Melbourne, with the project giving Melbourne a second freeway link between the west and the city, providing a much needed alternative to the West Gate Bridge and a vital second river crossing.

There's also a number of cafes, restaurants, shops and supermarkets dotted around the suburb, in addition to several green spaces and parks, including Williamstown Botanic Gardens and the Jawbone Marine Sanctuary. 

Complete with a vibrant ground floor retail offering and a uniquely designed communal rooftop space, with sweeping views to the city and Hobsons Bay, Merchant Apartments have been designed by internationally acclaimed architects, Elenberg Fraser.

Construction is underway on the apartments, with completion slated for 2024.

New Apartments for sale in Merchant Apartments, Williamstown

Access the latest brochure, pricing and floorplan details for Merchant Apartments.
1st floor apartment perfect for first home buyers and investors
1 bedroom apartments from $550,000
Bedrooms:
1
Bathrooms:
1
Carparks:
1
Total area:
65m²
Light and bright north facing apartment on the 3rd Floor
2 bedroom apartments from $840,000
Bedrooms:
2
Bathrooms:
2
Carparks:
1
Total area:
92m²
North-west facing corner apartment on the 2nd floor
3 bedroom apartments from $1,040,000
Bedrooms:
3
Bathrooms:
2
Carparks:
2
Total area:
112m²
Oversized flow through, dual aspect floorplan on 2nd floor
3 bedroom apartments from $1,340,000
Bedrooms:
3
Bathrooms:
3
Carparks:
2
Total area:
155m²
5th floor, oversized, 2 bed home with CBD and water views
2 bedroom apartments from $1,850,000
Bedrooms:
2
Bathrooms:
2
Carparks:
2
Total area:
155m²
Stunning Sky-home with CBD views on the 5th floor
3 bedroom apartments from $2,550,000
Bedrooms:
3
Bathrooms:
2
Carparks:
2
Total area:
184m²

Alison Warters

Alison Warters is a property journalist for Urban, based in Sydney. Alison is especially interested in the evolution of the New Build/Development space, when it comes to design innovation and sustainability.

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