Unveiling Fabbrica Fitzroy: A Conversation with Ash Bramich, Sales and Marketing Director of PACE Development Group

In a candid interview conducted amidst the chic urban landscape of Fitzroy, Mike Bird, CEO of Urban.com.au, sat down with Ash Bramich, the Sales and Marketing Director of PACE Development Group, to unravel the story behind their upcoming project - Fabbrica Fitzroy. 
Unveiling Fabbrica Fitzroy: A Conversation with Ash Bramich, Sales and Marketing Director of PACE Development Group
Unveiling Fabbrica Fitzroy: A Conversation with Ash Bramich, Sales and Marketing Director of PACE Development Group
Mike BirdNovember 29, 2023MARKET INSIGHTS

Why Fitzroy, Why Now?
Purchased five years ago, the Fitzroy site for Fabbrica Fitzroy, has witnessed an intriguing evolution. Ash Bramich sheds light on the adaptive approach PACE took, responding to shifts in the market. The focus on owner-occupiers became paramount, leading to a redesign that increased apartment sizes and catered to downsizers. This dynamic response to market demands reflects PACE's commitment to meeting the evolving needs of property buyers.

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The Industrial Vibe: Designing Fabbrica Fitzroy
Mike Bird commends PACE for its innovative design approach at Fabbrica Fitzroy, seamlessly blending the industrial aesthetic with a modern twist, perfectly mirroring Fitzroy's eclectic charm. The conversion of an industrial warehouse into Fabbrica Fitzroy, a contemporary masterpiece, not only aligns with Fitzroy's vibe but also instills confidence in potential buyers. The visual transformation, backed by substantial investment, stands as a testament to PACE's dedication to authenticity and quality.

Unveiling Fabbrica Fitzroy: Size, Mix, and Market Focus
Fabbrica Fitzroy boasts 78 apartments, strategically mixing one, two, and three-bedroom configurations. With a focus on owner-occupiers and downsizers, the project includes townhouses with street frontage, catering to diverse preferences. A deliberate emphasis on larger apartments addresses the changing landscape of property demands.

PACE's Evolution and Rebranding
Ash Bramich outlines PACE's strategic evolution, acknowledging past success and pivoting towards a more owner-occupier-centric approach. The recent rebrand, reassessment of values, and collaboration with top-tier consultants signify a commitment to understanding the market and aligning projects with buyer expectations.

PACE's Unique Advantage: Developer and Builder Synergy
Mike highlights PACE's advantage as both a developer and builder. With over 30 years of experience and a track record of delivering over 100 projects, PACE navigates challenges more efficiently, ensuring promises are not just met but exceeded.

Building on Fitzroy's Legacy
The interview draws parallels with Fitzroy's rich development history, mentioning iconic developers like Neometro, Milieu, and Piccolo. PACE, with Fabbrica Fitzroy, join this league and aims not only to meet but exceed the benchmarks set by these industry stalwarts.

In an era where property buyers seek transparency and authenticity, Pace Development Group's dedication to quality, innovative design, and buyer-centric approaches positions Fabbrica Fitzroy as a formidable player in Fitzroy's dynamic landscape.

Stay tuned for more updates as we delve deeper into Fabbrica Fitzroy with Pace Development Group.

New Apartments for sale in Fabbrica Fitzroy

Access the latest brochure, pricing and floorplan details for Fabbrica Fitzroy.
1 bedroom apartments from $685,000
Bedrooms:
1
2 bedroom apartments from $1,025,000
Bedrooms:
2
3 bedroom apartments from $1,975,000
Bedrooms:
3

Mike Bird

Mike is the CEO of Urban.com.au and has a deep understanding of the new apartment and townhome landscape across Australia.

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