St Kilda Road's Art Deco glamour that influenced Cera Stribley design for Louise, Melbourne apartments

Aptly named Louise, the site is situated on the north-west corner of Louise Street and Queens Lane, and is a nod to the surrounding art deco architecture, blending 1920's design charm with the sensibilities of modern urban living.  
St Kilda Road's Art Deco glamour that influenced Cera Stribley design for Louise, Melbourne apartments
The red brick façade pays respect to the adjoining heritage properties. Image supplied
Alison Warters June 22, 2022

St Kilda Road has been given the Cera Stribley design treatment with the leading architecture and interior design practice unveiling its plans for Samuel Property’s latest multi-residential project, at 8 Louise Street, Melbourne.

Aptly named Louise, the site is situated on the north-west corner of Louise Street and Queens Lane, and is a nod to the surrounding art deco architecture, blending 1920's design charm with the sensibilities of modern urban living.  

With a vision to deliver a building that is more sensitive to the characteristics of St Kilda Road, Cera Stribley opted for a red brick, white terrazzo and scaling greenery exterior in lieu of the common sleek, dark glazed aesthetic that is plastered across other modern mid-to high-rise buildings throughout the area.

Set to comprise a mix of one, two, three and four-bedroom apartments, Louise is set to launch to the market in July.

Cera Stribley Managing Principal, Domenic Cerantonio said it was important future-residents of Louise were provided an exceptionally designed dwelling that complemented the well-endowed local area.

“Every aspect of Louise has been designed to epitomise quality of life. When it comes to apartment living, there are few buildings that offer such an incredible location as Louise. From sunrise to sunset, there is so much to love about the area; parks, beach, city – the lifestyle here has it all. The interior design of Louise is very much inspired by this unparalleled locale, and the Art Deco glamour of the heritage architecture found around the area.”

At street level, the brick façade enclosing the tower’s lower levels pays respect to the adjoining heritage properties and the surrounding art deco design.

As the tower ascends beyond these lower levels, projecting eaves fan out, creating a flowering effect inspired from the local Albert Park Sailing Club by mimicking the frame of a yacht hull, while the concrete and glass skeletal exterior is visually split into two by a vertical seam running the entire length of the tower, giving a sense of fluidity while making the development appear taller and thinner than it is.

Internally, interiors boast unconventional material palettes with the traditional choice of light versus dark being swapped for either fresh sunrise or warm sunset themes.

View lines have been maximised where possible, and the upper floor residences benefit from vistas of Albert Park, Port Phillip Bay, and the Melbourne city skyline.

Landscape architects, Acre has integrated a considered amount of greenery into Louise also, ensuring the outcome connects the building with nature.  

“The communal amenities on the ground floor embody the ideal of living your best life – from your morning run through Albert Park, followed by a dip in the pool or a cleansing steam in the hammam, to hosting an evening soiree with friends and family in the entertainer’s lounge and dining room, complete with communal terrace,” Cerantonio added.

Samuel Property Managing Director, Illan Samuel said that Louise is a truly special opportunity due to the location and views that can’t be built out.

"Louise provides a range of accommodation across one, two, three and four bedroom options and in a development of under 100 apartments, this is exceedingly rare within the locality," Samuel says.

"Together with Cera Stribley, we have worked tirelessly to consider the way a likely ‘Louise’ resident may live and use the spaces within the development, which has been a streamlined task as Cera Stribley has worked across both the architecture and interiors.”

New Apartments for sale in Louise Melbourne

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Alison Warters

Alison Warters is a property journalist for Urban, based in Sydney. Alison is especially interested in the evolution of the New Build/Development space, when it comes to design innovation and sustainability.

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