SMA Projects makes downsizing easier at The Regent Fitzroy with ‘Settle When You've Sold’ initiative

SMA Projects believes in flexibility when it comes to property development, making it easier for their purchasers, the majority of whom are downsizers, to transition from their family home into a new apartment.

As well as offering customisable floorplans to suit a buyers' needs, the lifestyle developer also offers a stress-free way of downsizing.

Their 'Settle When You've Sold' initiative allows those coming from another home to wait until they have sold it before settling on their new apartment, removing the complexity of coordinating the sale of their current home in time for building completion.

The flexible scheme is available to buyers at its latest apartment development The Regent Fitzroy, a reimagination of the old Regent Theatre which once stood on the Fitzroy Street site.

The Regent will comprise 64 one, two, and three-bedroom apartments, with two-bedroom, two-bathroom residences starting from $725,000.

Designed by acclaimed architecture firm Hayball with interiors by Studio Tate, The Regent is a tribute to Fitzroy’s storied past and dynamic present. It features two distinct interior schemes: the Classic Collection, a Nordic-inspired light palette, and the darker, moodier Arthouse Collection. 

Each residence is crafted to evoke the cinematic glamour of the original Regent Theatre, from arched ceilings and art deco-inspired detailing in the foyer, to expansive living areas that open onto private balconies or terraces.

Residents at The Regent will enjoy access to a 315 sqm rooftop terrace with panoramic views of the city skyline, complete with BBQ and dining spaces.

A resident guest suite offers a hotel-style option for visiting friends and family, while pet owners will appreciate the convenience of an on-site dog wash. 

The inclusion of a resident workshop also reflects SMA Projects’ dedication to supporting a lifestyle that is both creative and practical.

The Regent will rise from a prime corner site bordering Fitzroy and Johnston Streets, one of the most walkable developments currently being delivered in the area. Think walking distance to artisan cafes, independent boutiques, leafy parks, and renowned restaurants. 

Currently off the plan apartment buyers in Victoria can purchase with no stamp duty, but only until the end of October 2025.