PB & Co. to convert historic East Melbourne terrace, Eblana, in to five luxury apartments

The development is set to launch early next year, with construction commencement expected shortly after
PB & Co. to convert historic East Melbourne terrace, Eblana, in to five luxury apartments
The approved plans for the development. Image supplied
Joel Robinson October 5, 2021

The high-end Melbourne developer, PB & Co., has secured approval from the City of Melbourne Council to convert the historic East Melbourne home Eblana in to a $35 million luxury residential apartment development.

Eblana, the former home of the Young & Jackson publican, Thomas Jackson, will become three full floor apartments and a double-storey penthouse designed by Inhaus Design, who will be retaining and restoring its original built form.

The Italianate-style terrace at 140-142 Jolimont Road was built in the 1800s and was used as the head office for the postmaster general, after the Commonwealth bought it in 1925.

PB & Co., headed by developer Michael Pesochinsky and Edward Bun, has been working with the Melbourne City Council and local objectors to put together an appropriate development.

"The core origins and fabric of Eblana speak to Melbourne's grand era in the late 1800s, which is complemented by rich history and exquisite colonial architecture of James Gall," Bragilevsky said.

"We have consulted closely with the East Melbourne Group, Melbourne City Council and key objector groups to reach a commercial outcome, and appreciate the constructive nature of these discussions.

"Being able to restore this spectacular building to its former glory, and then to delivery a world class 'ultra-luxe' development to the Melbourne elite is gratifying and in line with PB & Co.'s vision.

PB & Co. to convert historic East Melbourne terrace, Eblana, in to five luxury apartments

"We have worked tirelessly with architects Bayley Ward to delivery five spectacular full floor residences which will enjoy remarkable views of Melbourne's CBD precinct.

"Being able to restore this spectacular building to its former glory, and then to delivery a world class 'ultra-luxe' development to the Melbourne elite is gratifying and in line with PB & Co.'s vision."

The ground floor apartment will be housed within the existing structure, with historic elements such as the grand double-height ceilings and the original tiling brought back to life.

Four new apartments, in keeping with the original design, will be built above.

Each apartment will have three bedrooms, multiple living zones, winter gardens and study retreats, as well as a fully automated car parking system likened to a James Bond-style of parking.

The 315 sqm penthouse, expected to sell for over $10 million, will have views over Fitzroy Gardens and Melbourne's skyline. It will feature a private rooftop terrace and infinity pool.

"We are very much looking forward to continuing the trend of our signature branded residences and unveilings the next global collaboration in the coming months," Bragilevsky added.

The development is set to launch early next year, with construction commencement expected shortly after.

PB & Co. now have over $350 million across Melbourne and Sydney’s prestigious wealth belts, having recently spent $60 million on a site in Sydney's Kurraba Point. That could see between eight and 12 luxury residences built on the 4,200 sqm block.

One of their latest Melbourne projects, Fifty Two Black, in Brighton, is kitted out in Restoration Hardware.

Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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