First look: New apartments set for Moonee Ponds

A four-level building has been proposed at 338-340 Ascot Vale Road, comprising 41 two, three and four-bedroom apartments
First look: New apartments set for Moonee Ponds
Joel Robinson May 9, 2023

Moonee Valley's designated activity centre is about to get more active, with plans for a new apartment building submitted near Moonee Ponds Central Shopping Centre.

A four-level building has been proposed at 338-340 Ascot Vale Road, comprising 41 two, three and four-bedroom apartments.

There will be 24 two-bed units, which will span between 70 and 85 sqm, 15 three-bedders between 100 and 120 sqm, and just two four-bedrooms apartments with between 190 and 200 sqm of living space.

Smart Planning & Design submitted the application on behalf of site owner Northern Investment Enterprises, which is directed by the Essendon-based Dominico Sita.

Northern Investment Enterprises bought two neighbouring 791 sqm and 561 sqm sites for a combined $5.2 million in 2021. The larger site was marketing as one of the most unique properties to become available in the heart of Moonee Ponds for many years.

First look: New apartments set for Moonee Ponds

The Urban Context and Design Response Report by Smart Planning & Design suggested the area is undergoing change, with an increasing amount of subdivision and multi-lot developments, apartment developments and an increase in commercial and entertainment services and facilities.

"The design of the proposed development has been informed by the Vision of the Moonee Valley Council. As such, we have sought to incorporate the Moonee Valley building blocks into the proposal," the report noted.

"The proposed design has been cognisant of incorporating the principles of a fair city that values diversity, inclusivity and safety; a development that will aid in the provision of access to jobs in addition to being connected with access to transport modes.

DW Architects handled the design of the project, which will have office space on the ground level.

The 1,364 sqm site is located on the eastern side of Ascot Vale Rd, in proximity to Moonee Ponds Central Shopping Centre.

There are several shops and services available within walking distance.

First look: New apartments set for Moonee Ponds

Moonee Ponds Railway Station is located just 700m from the subject site, servicing Craigieburn and Upfield Railway lines.

tram route 82 runs along Ascot Vale Road, with the closest stop just 66 metres from the site. Several parks and recreational options are available in the immediate surrounding area, including Queens Park, Moonee Valley Football Club, and the Moonee Valley Racing Club.

"The proposed development can provide additional housing options for people looking to live in the area, which can increase the population and bring more foot traffic to local businesses, Smart's report continued.

"Additionally, the proposed office space could attract new businesses and jobs to the area.

"The proposed development will encourage higher-density development that respects the local heritage attributes of the area by incorporating several design elements and features that reflect the historical and cultural context of the area."

Joel Robinson

Joel Robinson is the Editor in Chief at, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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