Entrepreneurs and executives favour hotel lifestyle as Seafarers, Docklands sales surge
The Melbourne developer Riverlee has seen an interesting buyer demographic emerge at its luxury mixed-use Docklands development, Seafarers.
Entrepreneurs and executives have swarmed the Fender Katsalidis-designed development, which incorporates a 280 room 1 Hotel, as well as 123 apartments, which together have been dubbed 1 Hotel and Homes.
Around 70 per cent of buyers so far have been business owners or those in C-suite and executive positions.
They've been drawn to Seafarers, with the under construction development giving buyers the ability to customise their apartments, including adding home office spaces.
They've also been keen on the unique inclusion of the hotel support staff, who they can lean on for tasks similar to personal assistants.
David Lee, development director at Riverlee, says they are catering to those that are accustomed to or seeking an international way of living.
“The hotel residence lifestyle has gained a lot of traction in places like New York and Asia, but there is a need for this type of home in Australia.
"There are various residential buildings out there with features such as a concierge service but hotel-branded residences, particularly those with an international focus, take it to another level,” Lee added.
“Business owners and executives are a key target market at Seafarers with its connectivity to the city and the airport as well as the lifestyle on offer.
"Looking at hotel-branded residences globally, they hold their value extremely well, showing that their enduring appeal is also a savvy investment.”
Residents will be able to use the hotel amenity, including the swimming pool, gym, sauna and spa, housekeeping and personal shopping, in home room service and wellness treatments, and 24-hour concierge services.
Residents will also have access to exclusive resident only amenities, including a rooftop BBQ and garden overlooking the Yarra River, bookable private dining rooms, and library and lounge areas.