Builder appointed to construct Essendon's The Watson by Kincrest

Kincrest have sought the work of Ireland Brown for all their developments, with The Watson marking the third collaboration between the pair. 
Builder appointed to construct Essendon's The Watson by Kincrest
The Watson by Kincrest facade render
Alison Warters April 6, 2023

One of Melbourne's trendiest suburbs is a step closer to welcoming a new residential building. 

Construction works are set to commence in the coming months on The Watson by Kincrest, who have appointed their long-time preferred construction partner to build the project.

The Ned Ireland and Nigel Brown-led Ireland Brown Constructions will handle the build of the 37 apartments and townhouses, where prices start from $795,000 for a two-bed townhouse. The two-bedroom apartments are priced from $845,000, while the three-bedders start at $1.2 million. 

Kincrest have sought the work of Ireland Brown for all their developments, with The Watson marking the third collaboration between the pair. 

Kincrest has already sold around $20 million worth of apartments, with all the buyers so far owner-occupiers, a mix of downsizers and first home buyers. 

Tom Howgate, Kincrest Director and Owner, says buyers have responded well to the large apartments, which have been purposefully designed to offer more living space than any competitor in surrounding suburbs. The average apartment in The Watson spans over 120 sqm, almost double the standard 65 sqm elsewhere.

The site at 1 Thorn Street is still occupied, with construction works set to kick off in the third quarter of the year.

Renowned architecture firm Rothelowman has designed the project, with Melbourne-based studio Telha Clarke handling the interiors.

The open-plan living spaces benefit from floor-to-ceiling windows that invite an abundance of natural light into each of the homes, extending out to spacious balconies which take full advantage of views to the city and the sea.

Each apartment is equipped with high-quality materials and appliances, along with ample storage, LED recessed downlights, ducted heating and cooling, as well as video and intercom surveillance.  

New Apartments for sale in The Watson by Kincrest, Essendon

Access the latest brochure, pricing and floorplan details for The Watson by Kincrest.
Massive one-bedroom apartments
1 bedroom apartments from $595,000
Bedrooms:
1
Bathrooms:
1
Carparks:
1
Total area:
76m²
Three bedroom Apartments
3 bedroom apartments from $1,200,000
Bedrooms:
3
Bathrooms:
2
Carparks:
2
Total area:
122m²
City and Park Views - Three Bedroom luxury residence
3 bedroom apartments from $1,650,000
Bedrooms:
3
Bathrooms:
2
Carparks:
2
Total area:
183m²
Penthouse with Parkviews
3 bedroom apartments from $1,900,000
Bedrooms:
3
Study:
1
Bathrooms:
2
Carparks:
2
Total area:
167m²
Thorn Street Facing
3 bedroom apartments from $1,600,000
Bedrooms:
3
Study:
1
Bathrooms:
2
Carparks:
2
Total area:
148m²
Mt Alexander Road Facing
3 bedroom apartments from $1,500,000
Bedrooms:
3
Study:
1
Bathrooms:
2
Carparks:
2
Total area:
151m²

Alison Warters

Alison Warters is a property journalist for Urban, based in Sydney. Alison is especially interested in the evolution of the New Build/Development space, when it comes to design innovation and sustainability.

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