Pace Development's Henry Windsor wooing locals with a personable approach

Pace Development's Henry Windsor wooing locals with a personable approach
Pace Development's Henry Windsor wooing locals with a personable approach

Demand has been strong for PACE development’s latest project – Henry Windsor – with locals looking for a clean and contemporary home in the eclectic Windsor.

Located on Henry Street, the $25 million development will feature 53 one- and two-bedroom apartments across seven levels.

Sales and marketing manager Daryl Wilkinson says 20 of the apartments are currently under contract with majority of buyers being locals looking to move out of Windsor’s famous older style buildings.

Wilkinson says the marketing technique of giving Henry a personality and gender allows people to familiarize with its personality, traits and location.

“It does have a strong profile on the street and therefore gives it a bit of personality and gives ownership to the people who are purchasing an apartment,” says Wilkinson.

One-bedroom apartments are priced from $375,000 to $425,000 and start from 43 square metres internally.

Two-bedroom apartments range in size from 67 square metres to 74 square metres internally and range in size from $535,000 to $620,000.

Wilkinson says the top floor apartments were snapped up in the first week.

Apartments will feature floor to ceiling windows and buyers will have the choice of a light or dark colour scheme.

PACE development bought The Fruit Supplies on Punt Road for $3.8 million, which will be demolished.

Construction is due to commence in March next year with completion scheduled for mid-2015.

ntrotman@propertyobserver.com.au

Nicola Trotman

Nicola Trotman

With a penchant for the written word, Nicola has built a career doing just this – now Creative Director at thriving Melbourne-based PR agency, Greenpoint Media.

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