Neighbours' Ramsay Street home sells $127,000 over reserve, wins award

Marketed as the 'Neighbours House' at 3 Pin Oak Court, also seen as Ramsay Street in Neighbours, snapped up $127,000 over reserve price, and has been the property integral in winning a real estate marketing award.

You may know the property better as '30 Ramsay Street' or home to Toadfish 'Toadie' Rebecchi. It is a four-bedroom, two-bathroom and three-car spot property in Vermont South.

Winning the Residential Marketing Award, with a budget between $2,000 and $10,000, Barry Plant Monash Group said they had a marketing budget of $7,000.

Organiser of the campaign, general manager of Barry Plant Monash Group, Mitch Palmer, said that it added a significant amount more value than the outlay.

“The marketing budget for this campaign was just over $7,000 but I believe that with all the media attention and publicity generated, the campaign was worth in excess of $50,000," Palmer said.

“The proof that our campaign reached its target market is that the buyer was actually a UK based investor, a passionate Neighbours fan, who now owns two houses on ‘Ramsay Street’.”

It was advertised as "Your chance to own a piece of Australian television history!"

"Wise families and astute investors alike will also be interested in the significant returns on offer from Fremantle Media," the listing read.

The property sold at auction in February, to a crowd of more than 300 people, with eight competitive bidders.

The buyer paid $867,000 for the 747 square metre property. It had a $740,000 reserve. The median price currently listed by RP Data for houses in Vermont South is $669,000.