Chinese developer ASX Property selling Imperial, the crown of Doncaster

The AXF Group, which began developing property in Australia in 2005, ranks among the busiest developers in Melbourne's outer eastern suburbs.

“Such has been the demand for CBD residential development opportunities that many offshore buyers have turned their attention to suburban residential hotspots such as precincts in Doncaster and Box Hill,” Clinton Baxter from Savills Australia recently noted.

The AXF Group, founded in Shanghai, is currently marketing Imperial at Doncaster, and is soon set to build the tallest apartment complex in Box Hill.

Imperial (pictured below) is a 96 apartment complex consisting of one-, two- and three-bedroom apartments. Completion of Imperial is anticipated towards the end of 2014.

Located on Sovereign Point Court, Imperial will be 10 storeys high, built to a design by the Buchan Group architects positioned directly across from Westfield Doncaster.

In 2011 AXF Group completed The Berkeley project, a 116-apartment project in Doncaster.

All of the Berkeley apartments sold off the plan in 2009, and majority of buyers were of Chinese descent.

The 33-storey apartment Station Street Box Hill development will be another landmark.

At 109 metres tall it will preside over Box Hill, 14 kilometres east of Melbourne CBD. Known for its Asian culture, the residents of Chinese descent in Box Hill account for about 27% of the population.

AXF Group will redevelop a 2,417-square-metre car park into the 275-apartment complex.

Sitting across from the Centro Box Hill shopping centre, the $135 million development will incorporate the major transport interchange at Box Hill station.

The podium level will contain a high-end retail complex and a varied range of dining experiences, from Asian-style street food markets to fine dining restaurants.

A proposal for a 38-storey development on the site was put forward but was refused in 2010 by then planning minister Justin Madden as it did not conform with the Whitehorse Planning Scheme.

The median house price in Box Hill is $800,000 and the median unit price is $380,000, according to RP Data.

Separate houses account for almost 59% of dwelling types, with units and apartments accounting for almost 24%, but increasing in number.

Box Hill South was Melbourne’s best-performing suburb for units in November 2012, with a median unit price of $486,000, according to RP Data.

Just over a year ago, AXF completed Dorking Gardens, a nearby $7 million townhouse development in Box Hill North.

Located at 231 Dorking Road, the complex comprises nine double-storey townhouses plus one single-storey townhouse.

Landscape designer and host of  Gardening Australia John Patrick worked on the garden concept for the townhouses. 

Scott Jessop from AXF says many of the townhouses were sold to local Asian buyers.

In 2011 AXF Group completed The Berkeley project, a 116-apartment project in Doncaster.

All of the apartments had been sold off the plan in 2009, and majority of buyers were of Chinese descent.

Richard Gu of the AXF Group bought Total House last August, a site on the corner of Russell and Little Bourke streets, in the heart of Chinatown, for $39.5 million.

For more on the allure of Australian property to Asian buyers, download our free eBook. The eBook is also available for free download in Chinese.