This little piggy went to a different market (probably on foot)

Aerial view of north end and market precinct.  © Laurence Dragomir
Aerial view of north end and market precinct. © Laurence Dragomir

This time last year I wrote an article called "This little piggy went to market (on his fixie)" which investigated (on a purely conceptual level) redeveloping the Brunswick Market site @ 661 Sydney Road into a mixed-use village.

Like most sequels, no-one really asked for it, but I went ahead and decided to produce one anyway. Without further ado here's the highly anticipated "This little piggy went to a different market", focusing on everyone's favourite, the Queen Victoria Market.

As most readers would know, the City of Melbourne have made their intentions clear in the past year regarding the market's renewal: creating one of the world's great market experiences. City of Melbourne are currently pushing ahead with phase two of their community consultation process, covered in an earlier article.

Based on some of the guiding principles illustrated below, I've put together a concept for the site with a focus on the new public space and southern development site.

This little piggy went to a different market (probably on foot)

I've kept it rather broad and conceptual, to nut out the finer details and design it correctly would take more time than I can presently afford.

Put simply it's an idea around a series of new glazed and timber sheds which house various programs (such as nurseries, a community veggie patch, microbrewery and TAFE) bordering a large public space, featuring a mix of soft and hard landscaping.

For the new development to the south, I've kept the buildings which interface with the Queen, Franklin and William Streets to maximum height of eight levels. Predominantly residential in use they are clad in a mix of timber, masonry and off-form concrete with retail at ground level. A new laneway off Franklin Street snakes its way through the site and out on to Queen Street.

To the south of the laneway sits 18-storey and 80-storey buildings of mixed uses; the taller of which is loosely based on a shard-like reinterpretation of DCM's unbuilt Building 4 at the former Carlton Brewery site.

And with that I shall let you all (hopefully) enjoy these conceptual images:

This little piggy went to a different market (probably on foot)
New development to Peel & Franklin Streets. © Laurence Dragomir
This little piggy went to a different market (probably on foot)
Plaza view looking west along new Franklin St. © Laurence Dragomir
This little piggy went to a different market (probably on foot)
Aerial view of north end and market precinct. © Laurence Dragomir
This little piggy went to a different market (probably on foot)
300m tower - drawing cues from DCM's unbuilt Brewery tower. © Laurence Dragomir
This little piggy went to a different market (probably on foot)
View of new development from Queen Street. © Laurence Dragomir
This little piggy went to a different market (probably on foot)
View looking east along Franklin Street with skyline in the distance. © Laurence Dragomir

Laurence Dragomir

Laurence Dragomir

Laurence Dragomir is one of the co-founders of Urban Melbourne. Laurence has developed a wealth of knowledge and experience working in both the private and public sector specialising in architecture, urban design and planning. He also has a keen interest in the built environment, cities and Star Wars.

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Blockhead Concept Queen Victoria Market

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drunkill's picture
Very nice, now you've just got to become mates with a few billionaire developers and get your creations made.
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