Southbank by Beulah symposium one week away

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Southbank by Beulah symposium one week away

The public still has the ability to attend a design symposium orchestrated by developer Beulah International that will reveal prospective designs for a monumental Southbank development site.

The mid design process overview is being held next Friday July 27 at 400 City Road, between 1pm and 4pm. Those attending will be able to view the shortlisted design partnerships' respective visions for 58 Southbank Boulevard.

With an end value of approximately $2 billion, Beulah International has gone to great lengths to ensure a premium design outcome is achieved for the major development site which abuts the Freshwater Place complex, and is opposite both Australia108 and Eureka Tower.

Dubbed the 'Future Cities' symposium, the event will see six teams consisting of both domestic and international architecture firms provide in-depth commentary on their respective design submissions.

The shortlisted design partnerships taking part in what shapes as Melbourne's largest design competition include:

  • Bjarke Ingels Group with Fender Katsalidis Architects
  • Coop Himmelb(l)au with Architectus
  • MAD Architects with Elenberg Fraser
  • MVRDV with Woods Bagot
  • Office for Metropolitan Architecture (OMA) with Conrad Gargett
  • UNStudio with Cox Architecture

International speakers include Brian Yang partner of BIG - Bjarke Ingels Group, Wolf. D Prix, co-founder of COOP HIMMELB(L)AU Wolf D. Prix & Partner Ma Yansong, founder of MAD architects Winy Maas, co-founder of MVRDV David Gianotten, managing partner-architect of OMA Caroline Bos, co-founder of UNStudio.

Southbank by Beulah is described as follows:

The winning design will redefine the entire Southbank precinct and will shape the future of our city.

With a proposed end value of $2 billion plus, Southbank by Beulah will transform Southbank into a lifestyle precinct of international standards.

The proposed scope will comprise of luxury apartments, world-class retail and department stores, a dedicated gourmet food & market precinct, a 5-star hotel and designated commercial spaces.

Mostly importantly, some 23,000sqm will be dedicated to cultural and public programs, with hopes to attract global tech names such as Amazon, Google, Microsoft, Apple, and Samsung, together with BMW Experience Centre to create an experiential technology hub within the precinct.

Each design partnership will have 20 minutes to present their concept to the audience, in addition to providing thoughts and their respective vision on ‘Future Cities’ notion. A crowd approaching 1,500 people is expected.

Post the symposium, the winning design will be announced during August.

Readers have a chance to attend the symposium by securing a ticket via

Editor's note (27/7/18): the designs have been unveiled, see our summary here.

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Discussion (2 comments)

Adrian's picture

Would love to go but not for $60 - still very much looking forward to the designs hopefully somebody from the forum here who is going can post a full report over the weekend ?

Of all the preview videos I liked what Winy Maas of MVRDV had to say the most (honorable mention to Wolf D.Prix !) but the jury literally is out till we see them all this week.

Mark Baljak's picture

I'm sure there will be a run down on Friday and over the weekend

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