What residents get at the full-floor La Mer, Main Beach apartments

Residents of the new luxury Main Beach apartment development, La Mer, will have the ultimate Gold Coast lifestyle on their doorstep when the whole-floor apartments are finished in late 2023.

Across the road from the beach on Main Beach Parade, La Mer comprises just 29 apartments across its 34 levels. Only a handful of apartments remain, with high demand for a higher level of luxury continuing to sweep the Gold Coast.

It's just a stroll to the bustling Tedder Avenue, one of the most well-known strips on the Gold Coast for high-end fashion shops, convenience stores, restaurants and cafes.

A little further along the path is the Southport Yacht Club, which hosts live music, and the Marina Mirage, one of the most popular fresh fish eateries in the area.

But the goal for developer Polites Property Group was to create a luxury tower than residents wouldn't have a need to leave.

Archidiom, the local Gold Coast architecture firm who handled the design, said the development takes the opportunity for the design of a contemporary, innovative subtropical building to provide a ‘relaxed beachfront’ living.

"The development will contribute positively to the character of the area by replacing the existing tired low rise building with a project displaying fresh, simple architectural lines to create modern urban liv​ing," Archidiom says.

"The large liveable apartments which maximise natural light and cross ventilation through the provision of spacious living and balcony areas will be appealing to a large demographic of potential buyers."

Just whole-floor apartments, starting from 307 sqm, La Mer is pitching itself as the ultimate downsizer development. "Transitioning from a house to an apartment has never been easier," NPA Projects, who are marketing the development, suggest.

Cris Edwards, at Mannigan Interior Design, a boutique design house with offices in California and on the Gold Coast, handled the interiors of the luxury apartments.

Each apartment features at least three bedrooms, two ocean-view balconies and a luxury kitchen with a large walk-in pantry.

Each apartment also has the convenience of a dedicated storage cage and two parking spaces.

Communal recreational facilities also sprawl across an entire floor, a blend of physical wellbeing and entertainment facilities.

There's a 13-metre pool, which is cleverly designed to be private, while also being open plan to take advantage of the consistent Gold Coast climate and the views to the beach.

There's private sun lounges, a yoga lawn, and a number of dining areas with barbecue facilities.

The two-level penthouse in La Mer was snapped up by a Gold Coast local for just short of $6 million earlier in the year.