Two pools across the road from Surfers Paradise Beach: The extensive amenity driving buyers to Pacific One

The 54-level residential tower, Pacific One, will take shape on Garfield Terrace, Northcliffe – the group’s first project outside Melbourne.
Two pools across the road from Surfers Paradise Beach: The extensive amenity driving buyers to Pacific One
The resort-style amenity at Pacific One. Image supplied
Joel Robinson May 13, 2022

Central Equity feel like they've nailed the brief of their buyers wants and needs at their first Gold Coast apartment tower, Pacific One.

When planning the development, which has evolved over the years, the prominent Melbourne developer expected the majority of buyers to be interested in two things; the extensive resident amenity, and the prime location near the beach.

Central Equity Executive Director Karl Kutner says their expectation has been matched so far from buyer feedback.

"The extensive amenity we've put together within the building, paired with the prime location just across the road from the beach, has been a big drawcard for buyers so far in the project," Kutner says.

"Residents essentially have the choice of taking advantage of our onsite pool or gym, while also having the option of hitting the sand, the best of both worlds."

Kutner says the demand, and expectation, is now a lot higher for this level of amenity than it once was.

"Once upon a time it was just a pool and a gym within the developments for residents. Now it's all about how you can make the development as liveable as possible."

Pacific One will offer over 2,000 sqm amenity, some of that dedicated just to buyers of the Sky Home and Penthouse collections, which will be officially launched later this year.

The expansive Pacific Club on level two is the main hub for the facilities. Residents will enter the tower through a two level lobby with mezzanine opening to the lushly landscaped terrace.

The main pool has a spa and children’s pool and is surrounded by poolside cabanas. A number of barbecue areas have been integrated into the landscaped areas and will be great for entertaining.

For the wellness conscious a second pool raised within the gardens with a waterfall edge will be ideal for lap swimming. There is also a spacious poolside gym, complemented by a yoga studio and sauna.

The resident’s lounge includes indoor and outdoor entertaining areas as well as a private dining room that can double up as a boardroom.

Central Equity's plans for the prime site have evolved since securing the first development opportunity back in 2007. They were plotting a more boutique block, but as they picked up the neighbouring sites to make a 3,259 sqm corner block, much more befitting of a higher density tower.

Pacific One is located on the doorstep of the Gold Coast's iconic Oceanway, a 36-kilometre stretch from The Spit in the north, and to Point Danger in the south.

Luxury global brands and Australian retailers line the nearby Pacific Fair, a shopping and dining destination that is just three G-link light rail stops away.

Pacific One has been popular with a diverse mix of buyers, given the varying configurations on offer, a rarity in most of the apartment developments near the Surfers Paradise sand.

"There's not many projects at the moment in this location that offer one, two, three and four-bedroom apartments," Kutner suggests, adding that the market has been starved of this type of product.

Joel Robinson

Joel Robinson is the Editor in Chief at, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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