Tower reveal: Polites Property Group and Descon lodge plans for Main Beach tower La Mer

The property development firm Polites Property Group, in a joint venture with construction company Descon Group Australia, have lodged plans for a $95 million tower on the Gold Coast's Main Beach.

Polites, ran by the Polites brothers Alex and Marcus, have an interest in the luxury Palm Beach development Cabana, while Descon are set to start construction on the luxury Southport development Waverley this year.

The Main Beach project to be known as La Mer, at 3580 Main Beach Parade on the west side of the street not fronting the beach, will home 28 single level apartments designed by the local architecture firm Archidiom, as well as a large penthouse.

Archidiom are also behind a tower at 3550 Main Beach just up the road, as well as Aniko's Grant Avenue, Hope Island development and Sea at Palm Beach.

The 751 sqm site is currently home to the 1980s three-storey apartment building Denver Court.

The development application package from Archidiom suggested the project takes the opportunity for the design of a contemporary, innovative subtropical building to provide a ‘relaxed beachfront’ living.

"The development will contribute positively to the character of the area by replacing the existing tired low rise building with a project displaying fresh, simple architectural lines to create modern urban living," the submission read.

"The large liveable apartments which maximise natural light and cross ventilation through the provision of spacious living and balcony areas will be appealing to a large demographic of potential buyers."

The typical floor plan will be two three bedroom apartments, both orientated towards the north-east and south-east ocean views.

There will be a two level recreational level on level three.

The building will feature a podium which is articulated with grand curvilinear arches and flying canopies and planters to respond in scale to the surrounding streetscape character, with shade provided for through a recessed east facing lobby.

Construction is reported to commence in May next year.