Tower reveal: Auriton set to make move to Gold Coast market

The primarily Melbourne-based developer Auriton are set for their first residential apartment tower in Queensland.

Tower reveal: Auriton set to make move to Gold Coast market
Tower reveal: Auriton set to make move to Gold Coast market

The primarily Melbourne-based developer Auriton are set for their first residential apartment tower in Queensland.

They snapped up a prime 1,095 sqm development site at 2932-2934 Gold Coast Highway in late March and have just lodged plans to the City of Gold Coast council for an $80 million tower with 108 apartments.

It has been designed by the renowned architecture firm Rothelowman, who are calling the 30th level tower a vertical community. The design incorporates just four apartments per floor for the most part, with 14 sqm balconies located on each corner of the building.

Tower reveal: Auriton set to make move to Gold Coast market

The layout favours liveability over style, which Rothelowman says is a local approach to coastal living.

The cross ventilated breathable building will feature a mid-rise garden with gym, office space, formal dining room or board room. The ground level, beside the lobby, will be a swimming pool with day beds and outdoor lounge area facing the Nerang River.

Crowning the building will be a 29th level, four bedroom penthouse with its own home office and a multi purpose room.

Auriton are targeting everyone from local buyers to international investors, retirees and holiday home buyers.

Construction is expected to commence in early 2023, with completion slated for mid 2024.

The Design Statement by Rothelowman

2934 Gold Coast Hwy provides an opportunity to craft a unique residential tower development that capitalises on its locality and context. Located at the pinch-point between the Nerang River and the Pacific Ocean the site is afforded a number of quintessentially Gold Coast attributes that the design seeks to enhance and exploit. The “east-west” focus of the City is a natural consequence of its linearity (the bias of the linear city as opposed to the concentric city). The subject site capitalises on its orientation to enhance this “eastwest” concept through view focus (mountain range and ocean), site movement linking beach to river and tower form symmetry and arrangement.

Tower reveal: Auriton set to make move to Gold Coast market

The scheme focuses on enhancing the urban realm in an area somewhat burdened by the intensity of city scaled infrastructure (a highway, light rail overlay etc). It does this by focusing on humanising the ground-plane through a generous and considered street building approach layered in domestically scaled detailing, landscape integration and materiality.

The design offers up an open, permeable and generous forecourt to the street in a manner that seeks to improve the pedestrian experience of the area. This unique (yet modest) approach to contributing to the city at the street level is fundamental to creating a relaxed walkable and ‘people centric’ development. Combining with the ground the tower form is expressed at the city scale as an elegant, elemental and layered series of facades that favour liveability and domestic performance over random form making. The design seeks to be explicit in its response to the local environment through extended eaves for shading, operability of glazing and the activation and treatment of all facades (a “building in the round”).

Accents and focus are dedicated to the communal areas of the tower which occur at the ground, centre and crown. These landscaped spaces offer relief in the elevation of the building ensuring visual cues to the subtropical approach of the design. 2934 Gold Coast Hwy provides for a positive, contextually driven, domestic addition to the skyline of Surfers Paradise. A liveable, elegant and confident architecture that favours the local over the generic. 

About the developer

Auriton Group is a rising Australian business group covering commercial and residential real estate development, land planning and fund investment and management.

Auriton have three current projects in market in Melbourne, having completed 10 previously, with developments ranging from a townhouse community in Blackburn to the La Trobe St tower The Peak.

In Sydney Auriton developed a 130 apartment development in Beecroft in 2017 and are currently planning a project in Botany. 

Joel Robinson

Joel Robinson

Joel Robinson is a property journalist based in Sydney. Joel has been writing about the residential real estate market for the last five years, specializing in market trends and the economics and finance behind buying and selling real estate.

Tags: 
Gold Coast Gold Coast Apartments

Comments

Be the first one to comment on this article
What would you like to say about this project?