Mirvac deliver resident’s club to entice new homebuyers to Ashford Residences

Mirvac deliver resident’s club to entice new homebuyers to Ashford Residences
Render of Ashford Residences
Alison Warters December 6, 2022

The amenity offering in residential developments is always a hot topic, with many developers of late forming their own exclusive clubs within their projects. 

The likes of resort-inspired pools, sun lounges, gyms and even teppanyaki grills are becoming standard, as more developers look to elevate homebuyers lifestyles’. 

At Mirvac’s Ashford Residences at Everton Park in Brisbane’s inner-north, more than $2.5 million has been invested in the Ashford Club, offering a suite of residential facilities overlooking a one-hectare eco area to the Kedron Brook parkland.

Featuring a pool with a splash area for children, lounge chairs, a teppanyaki grill, fire pit, barbecue facilities, a turfed area for entertaining and a gym, the club is appealing to purchasers across the board, from first home buyers, to professionals, families and downsizers.

The ASX-listed group have notched up more than $80 million in sales since launching the Ashford Residences, with the final four homesites now officially launched to the market.  

Mirvac General Manager Residential Queensland, Warwick Bible, said buyers were embracing the Ashford Club, designed to raise the bar for luxury living in Brisbane’s inner-north.

“We’ve seen lifestyle becoming an increasing emphasis for homebuyers for some time, and this has been accelerated even further post Covid-19,” he said.

“People are looking for a home that delivers more. Many are moving from apartments where they have had access to resort amenities, and they want the same level of lifestyle in a new community.

“These facilities also create a space for residents to form a real sense of community and connection, to host family and friends and enjoy facilities like the pool, gym and teppanyaki bar without owning and maintaining them – all factors that add to their appeal.”

Registered and ready to build on, the final lots range from 405 sqm and are priced from $730,000, offering a rare opportunity to build new, just seven kilometres from the Brisbane CBD.

Jaime Andueza, who purchased a 420 sqm lot at Ashford Residences, said the extensive residents’ facilities were a significant point of difference and key factor in his decision to move to the inner-north, after living southside for two decades.

The Chief Digital Officer and his partner, Aaron, are putting the finishing touches on their new five-bedroom, three living and five-bathroom home, which they anticipate moving into by Christmas.

the Ashford Club has an elegant design, which is a differentiator from any other development we viewed,” said Andueza.

“There’s an incredibly beautiful view to the Kedron Brook, so you can go to the pool area and absorb the nature around you. It is luxurious and privileged, considering it is so close to the city.”

Andueza said his first impression of Ashford Residences was ‘sensational’.

“I had been looking at what was available in the market and had always wanted to build. When I saw the location of the blocks of land at Ashford Residences, I immediately realised it was a great opportunity,” he said.

“Having compared it to existing homes elsewhere, I felt the value and lifestyle offered was
significantly greater. We’re looking forward to the neighbourly atmosphere and being part of the Ashford community.”

Ashford Residences have been a hit among buyers, with the most recent terrace home release selling-out to a waiting list prior to its official launch. 

“We held the final four lots for release when they were ready to build on and buyers could see how the community had taken shape, and anticipate they will be in high demand,” Bible said.

“The opportunity to build new in this area is extremely rare and the location alongside Kedron Brook only adds to the desirability, as does the exclusive residents’ facilities in the Ashford Club.

“The proximity to Brisbane CBD and the village charm of Everton Park, home to an expanding mix of restaurants, cafes, bars and shops, is also seeing buyers zero in on the area.”

Ashford Residences will comprise a total of 124 residences upon completion in late 2023, with 80 terrace homes and 43 freestanding homes. 

The final property, a heritage Queenslander known as Murphy’s Dairy Residence, is anticipated to launch to market early next year. Refurbishment works are underway on the historic home, which is situated on a rare 900 sqm lot that has been meticulously landscaped.

Alison Warters

Alison Warters is a property journalist for Urban, based in Sydney. Alison is especially interested in the evolution of the New Build/Development space, when it comes to design innovation and sustainability.

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