Locals, Sydneysiders and Melburnians swoop on Esprit, S&S Projects Rainbow Bay apartments

Nearly three quarters of buyers were local owner-occupiers, with around 30 per cent coming from Sydney's beaches and the intercity and fringe suburbs of Melbourne
Locals, Sydneysiders and Melburnians swoop on Esprit, S&S Projects Rainbow Bay apartments
The proposed Esprit apartment building. Image supplied
Joel Robinson September 22, 2021

It took just a weekend soft launch for the luxury developer S&S Projects to secure over half of the sales in its latest Gold Coast apartment development, Esprit.

Esprit, at 217-227 Boundary Street, in the sought-after Rainbow Bay location in Coolangatta, sold over half of the 97 apartments on offer in the two interconnected Cottee Parker-designed buildings.

No surprise in the quick-fire sales by KM Sales and Marketing agent Jayde Pezet given the location, the fact Esprit is crowned by Club Esprit, the Gold Coast's first ever residents-only rooftop wellness centre, and the size of the apartments.

They range between 109 sqm and 128 sqm and start from $825,000.

The three-bedroom apartments, from 151 sqm to 215 sqm, start from $1,915,000 and top out at $3.7 million.

Nearly three quarters of buyers were local owner-occupiers, with around 30 per cent coming from Sydney's beaches and the intercity and fringe suburbs of Melbourne.

S&S Projects boss Paul Gedoun said the demand for luxury pulsating across the southern Gold Coast.

“Esprit is a new luxury residential high-water mark for Rainbow Bay on so many levels and that has been validated by the extraordinary number of sales secured over the weekend," Gedoun said.

“It is more than a breathtaking place to call home and these astute buyers have recognised and been drawn by its superb location, exceptional level of amenity and superiority of design.”

Gedoun describes Esprit as a project “born from Rainbow Bay’s natural incitement of a restorative lifestyle rooted in enjoyment”.

The rooftop wellness club, Club Esprit, will span more than 1,100 sqm and will feature every wellness and recreational amenity, dubbed as offering an elite-athlete standard of physical and mental rejuvenation.

There is set to be a fully equipped gym, yoga lawn, private remedial treatment room, ice bath, infrared sauna, steam rooms, 25-metre lap pool and poolside cabanas.

The wellness amenity is balanced by an expansive recreational space, including a children’s lawn with play equipment, a private dining room, private terraces, BBQ areas and an outdoor cinema.

“Not only are residents securing an immaculately designed home but essentially also a lifetime membership to one of the most impressive and exclusive wellness clubs to exist on the coast,” said Jayde Pezet of KM Sales and Marketing.

Esprit is S&S Projects’ third venture in the beachfront residential enclave and surfing mecca, following the success of the sellout of the $74 million Flow Residences up the road, as well as the nearby Awaken Residences.

Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

Editor's Picks

Why the investment potential at Elevate Hume Place above Crows Nest Metro is proving too good to miss
Aria to move ahead with bulked-up 'Urban Forest' apartment development in South Brisbane
Surry Hills Village completes with just a handful of apartments remaining
Victoria & Albert's unique appeal to downsizers, holiday-makers and investors in the heart of Broadbeach
City Beat October 2024: Units fare better than houses in soft Melbourne property market