Last chance to buy a La Mer, Main Beach apartment as luxury owner-occupier demand continues on the Gold Coast

The luxury owner-occupier boom covering the whole of the Gold Coast is seeing apartments in luxury towers snapped up and sold out in double-quick time.

The latest is La Mer, the 34-level Main Beach apartment project on at 3580 Main Beach Parade

More than three quarters of the 29 apartments, developed by Polites Property Group in partnership with QNY Group, are already reserved, with the majority snapped up by locals.

The entry level three-bedroom apartments, which were priced at $2.35 million, have all been accounted for, with the remaining three-bed apartments now priced from $3.18 million.

The apartments provide solid value for money compared to some of the older-style apartments in Main Beach.

QNY Group boss Anthony Quinn says the reason behind La Mer's success, beyond offering a competitive price point, is its unparalleled south-east Queensland location.

Quinn referenced the recent success of Polites Property Group’s recent joint venture with Ignite Projects on its $85 million Cabana Palm Beach project, and its complete sell-out.

La Mer is translated from French meaning 'the sea', and honours the connection, as each apartment features ocean views and direct access to the beach.

The tower has been designed by the local architecture firm Archidiom, who are behind Sea at Palm Beach and Aniko’s Hope Island development.

La Mer will also feature an entire level dedicated to resort-style amenities including a 13-metre lap pool and barbecue facilities.