Lacey Group secure approval for The Monroe at Palm Beach

Lacey Group know the area well, having had success on the same street where they sold out The Jefferson, the $32 million development of 46 apartments.

Lacey Group secure approval for The Monroe at Palm Beach
The Monroe's communal rooftop, a rarity in Palm Beach. Image supplied

The Gold Coast-based developer Lacey Group have been given the green light by the City of Gold Coast for its $32 million Palm Beach development The Monroe.

The project of 33 apartments and a beach house on the exclusive Jefferson Lane has been designed by Plus Architecture and is located adjacent to the Palm Beach Surf Club.

There will be a 250 sqm rooftop terrace with its own infinity pool with views of the Pacific Ocean from Surfers Paradise down to Coolangatta.

Apartments will be priced from $619,000.

Lacey Group secure approval for The Monroe at Palm Beach

Lacey Group director Adam Lacey says The Monroe has been designed with the owner-occupier in mind, and believes it will be popular with young professionals looking to upgrade to beachside living.

"[The Monroe] is unique in that it caters to the full spectrum of purchasers, with two- and three-bedroom apartments, alongside a penthouse and a townhome on the ground floor,” Mr Lacey said.

Lacey Group secure approval for The Monroe at Palm Beach

"We're anticipating the apartments will be popular with young professionals looking to upgrade to beachside living, while the penthouse and townhome will appeal to downsizers and potentially a family looking for a home-style residence with access to a suite of lifestyle amenities.

"Atop the building is a unique recreation terrace, which is really one of a kind in the Palm Beach market, boasting an infinity pool, barbeque facilities, a resident's lounge and a firepit."

Mr Lacey said The Monroe is named for its classic architecture, which reflects the sleek, timeless appeal of quintessential Gold Coast buildings established since the 1950s.

Lacey Group secure approval for The Monroe at Palm Beach

"We have worked with Plus Architecture to ensure that like namesake Marilyn Monroe, this building is classy, stylish, timeless and above all, iconic," he said.

Each apartment features oversized kitchens with European appliances and floor to ceiling windows which take in panoramic views of the coastline, city skyline and hinterland

"The Monroe draws its design inspiration from the topography of the Gold Coast, echoing the natural progression of slope and form, from the rocky hinterland mountains towards a softer, more fluid beach environment.

Lacey Group know the area well, having had success on the same street where they sold out The Jefferson, the $32 million development of 46 apartments, on completion in 2019.

Joel Robinson

Joel Robinson

Joel Robinson is a property journalist based in Sydney. Joel has been writing about the residential real estate market for the last five years, specializing in market trends and the economics and finance behind buying and selling real estate.

Tags: 
Palm Beach Lacey Group New Development Gold Coast Apartments

Comments

Be the first one to comment on this article
What would you like to say about this project?