Hirsch & Faigen's next Gold Coast apartment tower location revealed

It's a 1,905 sqm block that currently homes Leemar Court and Myana, the two original apartment blocks home to 24 apartments

Hirsch & Faigen's next Gold Coast apartment tower location revealed
The Mermaid Beach site near the water. Image supplied

Hot on the heels of launching their luxury Palm Beach apartment development Hemingway, the Melbourne-based developer Hirsch & Faigen have found their next project.

They've secured a prime site in Mermaid Beach, at 7-9 Mermaid Avenue, just south of Broadbeach.

It's a 1,905 sqm block that currently homes Leemar Court and Myana, the two original apartment blocks home to 24 apartments.

They're set to make way for a 24-storey tower designed by Rothelowman, which will have 130 apartments.

Hirsch & Faigen director Richard Hirsch says Mermaid Beach is not only one of Queensland’s, but one of Australia’s most aspirational beachside addresses.

Hirsch & Faigen's next Gold Coast apartment tower location revealed

“We believe in creating unique and sophisticated living spaces with an uncompromising commitment to design, sustainability, usability and standard of delivery," Hirsch says.

“Our vision for the Mermaid Beach site will not waiver from this approach, blending with its pristine surrounds and enhancing the lives and wellbeing of its residents.”

Read more: What happened on the Gold Coast in May?

The development firm, whose Hemingway, Palm Beach project was their first on the Gold Coast, are also finalising plans for their third development in the area, this one further south on the Gold Coast.

The flagship Gold Coast project Hemingway, named after the famous author Ernest Hemingway, will have 78 apartments over 14 levels.

Prices will range from $450,000 to the $4 million penthouse.

The tower, also designed by Rothelowman, has been described as a multi-storey reimagining of the area’s humble holiday shacks from the late 1950s and 1960s.

The development was lauded in an assessment by Gold Coast City Council’s Office of Architecture and Heritage that stated it would “reinforce the local identity” and “contribute to the emerging character of the area”.

About the developer

Hirsch & Faigen is a private company and partnership between the Hirsch family — also well-known for its petroleum, horse-racing and wine interests — and property lawyer/developer Daniel Faigen.

It has a number of property interests in Queensland and a national portfolio of projects completed over the past decade with a value of more than $1 billion.

 

Joel Robinson

Joel Robinson

Joel Robinson is a property journalist based in Sydney. Joel has been writing about the residential real estate market for the last five years, specializing in market trends and new developments across the country

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