First look: Little Projects redesign luxury Broadbeach tower to meet council pushback

The new building will still be as high-end as it was previously, just with fewer levels and apartments
First look: Little Projects redesign luxury Broadbeach tower to meet council pushback
The entry to the tower at 20 Mary Avenue. Image credit: Plus Architecture
Joel Robinson October 17, 2022

The Melbourne-based developer Little Projects has redesigned its Broadbeach apartment tower Aperture, which had been knocked back at council.

Now seeking the sell the high-end project on a prime Broadbeach address at 20 Mary Avenue, on the border of the Broadbeach State School, Little Projects have had Plus remodel the luxury tower which had initially been designed by Elenberg Fraser. They've cut it in half from its 34 levels to just 17, and created a more curved facade.

First look: Little Projects redesign luxury Broadbeach tower to meet council pushback

It will still be as high-end as it was previously, just with fewer levels and apartments. Instead of 29 full floor and double-storey apartments, it will now be 17 full-floor apartments across 18 levels.

Level one will still home the resident facilities. There will be a pool, spa, barbecue area, and a gym with sauna and steam room.

From levels two to 18 will be 17 full-floor apartments, with three bedrooms each across its 158 sqm floorplate. There will be a further 13 sqm of balcony. 

First look: Little Projects redesign luxury Broadbeach tower to meet council pushback

The new plans for 20 Mary Avenue, left and right, and the former plans, centre

Despite Little Projects highlighting the former plans met a number of criteria, being code assessable under the Planning Scheme and being in a High Residential Density Zone Code, the plans were still rejected. The council suggested "the proposal does not meet the light rail urban renewal overlay code, high density residential zone code, and aspects of the high-rise accomodation design code and general provisions code."  

Site amalgamation specialists and development site sellers GV Property Group have expressions of interest for 20 Mary Avenue. 

Little Projects, headed by Paris Lechte and Leighton Pyke, have had success in Broadbeach before, selling out their nearby development Signature before it was completed.

They also have a development application sitting nearby for another high-end tower at 118 Old Burleigh Road. Expected to be in a joint venture with fellow Melbourne developer R.Corp, they are wanting to develop 33 apartments across 37 levels on the corner of Old Burleigh Road and Australia Avenue.

First look: Little Projects redesign luxury Broadbeach tower to meet council pushback

It will tower over the neighbouring Ocean Royale and Boulevard Tower, which are 16 and 17 levels respectively. They are also more focused on short-term accomodation apartments, whereas the new project, dubbed One Australia, will be another by Little Projects targeting the high-end owner-occupier.

DKO Architecture has put forward the designs for the slender tower, which will have full floor apartments, with 218 sqm of living space, from level two to level 33. Above will be a three-level penthouse with its own rooftop pool.

Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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