First look: GRAYA files plans for Ivory New Farm apartments
Builder-developer GRAYA is continuing its development push in Brisbane's New Farm.
Having recently completed Chalk and currently delivering York in the popular riverside suburb, GRAYA has submitted plans for Ivory New Farm, just four luxury apartments on the Brisbane River.
The 17 Julius Street site spans 688 sqm and has 32-metre frontage to the river. It was bought by the Gray family for $8.5 million in late 2022 from developer Tom Dooley, who had approved plans for a luxury four-level home.
It was reported that a home at that scale, on that rare of a site, would be worth around $20 million. A mid-1990s home sits on the block currently.
Ivory New Farm will have three full-floor apartments and an impressive two-level penthouse.
Each of the full floor apartments will have three bedrooms, kitchens with butler's pantries, and either a rumpus room or a bar with adjoining wine cellar.
The two-level penthouse has the same floor plan as the apartments on levels two and three, but has its own private rooftop terrace with rumpus room and second kitchen and steam room, a swimming pool, fire pit and lounge area, and stairs leading to a spa.
GRAYA is operating across both Brisbane and the Gold Coast, in both the luxury house and apartment market.
They're seeking offers over $5 million for the final penthouse at Chalk.
They have Arc in Kangaroo Point on the river, as well as Kloud and Ripple, both in Palm Beach on the Gold Coast.
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey
