First look exclusive: Drew Group submit plans for two-tower apartment development, Lagoon Main Beach

Lagoon Main Beach will be a higher density project for Drew Group, homing 248 apartments across two towers

First look exclusive: Drew Group submit plans for two-tower apartment development, Lagoon Main Beach
The proposed Lagoon Main Beach tower. Image credit: Plus Architecture

The longstanding South East Queenslander developer, Drew Group, have submitted plans for their next project.

It's set in the heart of Main Beach at 11 Cronin Avenue, where they have plans to develop two soaring apartment towers dubbed Lagoon Main Beach.

Drew Group, led by Jonathan Drew since 2005, have history in the area and know it well, having previously created the 16-level, 29-apartment developer Cerulean on Pacific Street.

“As a local I feel an overwhelming responsibility to deliver an outstanding result for the Main Beach community and the future residents of Lagoon and this concept will be the central focus throughout the project until future residents move in," Drew said.

The company, founded in the early 1980s, have recently developed The Beach Houses, a collection of 15 luxury villas at Kirra Point, and their latest project The Village, 72 apartments and beach houses at Palm Beach. That was the fastest selling project in the Gold Coast over 2019 and 2020, securing all of the apartments in just three months.

Lagoon Main Beach will be one of their highest density projects, homing 248 apartments across two towers. It will be set however across a sprawling 4,000 plus sqm site, an amalgamation not seen since the 1980s. Drew Group will reduce the seven existing cross overs to just three.

The towers will be linked by a central resort-style heated swimming pool and spa area, hence the name Lagoon. Here will also be barbecue areas, pool lounges, and a 65 sqm gym with treatment rooms.

First look exclusive: Drew Group submit plans for two-tower apartment development, Lagoon Main Beach
The proposed central heated pool area. Image credit: Plus Architecture

Tower 1 will be the larger of the two towers, soaring 31 levels in to the sky and having 137 apartments. It's a mix of 100 two-bedroom apartments, which start from 91 sqm of internal space, and 34 three-bedrooms which start from 154 sqm of living area. The typical floorplan will see five apartments per floor, up until level 27, where the larger three-bedroom sub-penthouses start.

The three four-bedroom penthouses start from level 30 and are spread across two levels. The ground level homes three of the four bedrooms, as well as the kitchen living and dining space. Upstairs is the master suite, a media room, and a huge terraces reaching over 100 sqm terrace with outdoor kitchen, dining area, and private plunge pool.

Tower 2 will rise 23 levels and have 111 apartments, a breakdown of 89 two-bed apartments and 22 three-bedders.

Both will have level 15 residential lounge, where there will be a focus on the new work from home life, with a number of work from home booths, a meeting room, multi purpose rooms and terraces.

First look exclusive: Drew Group submit plans for two-tower apartment development, Lagoon Main Beach
The proposed view of the second tower. Image credit: Plus Architecture

Drew Group appointed Plus Architects to design the development with sustainability, environmental, infrastructure and urban renewal at the forefront of their brief resulting in a well crafted design that answers the needs of modern apartment living.

The towers have been oriented to maximise the views by Plus, who say it's all about the water.

"[It's] beach side living with resort-style lifestyle", Plus wrote in their submission to the Gold Coast City Council.

"The design is approached with simple vision inspired by the rolling waves and soft natural forms of the coastline," the executive summary by Plus read.

"The towers are shaped to enhance the visual experience of its residents, forming undulating waves along the Northern and Southern facades generating a highly articulated form. The stagger of building form direct views from each apartment, providing a curated experience of the coastline and hinterlands."

The towers will be set in landscaping by FORM Landscape Architecture, who have focused on the landscape vision to connect to the poolside, create a statement identity on arrival, instal vertical greenery on the tower, and engage ground landscape and street interface.

First look exclusive: Drew Group submit plans for two-tower apartment development, Lagoon Main Beach
The proposed lobby entry of the second tower. Image credit: Plus Architecture

Executive Summary

The design is approached with simple vision inspired by the rolling waves and soft natural forms of the coastline. The towers are shaped to enhance the visual experience of its residents, forming undulating waves along the Northern and Southern facades generating a highly articulated form.

The stagger of building form direct views from each apartment, providing a curated experience of the coastline and hinterlands. These elegant forms are reinforced by adopting a refined and timeless palette.

The proposed design provides a high level of lifestyle and amenity with generous recreational facilities on the podium including an expansive lagoon inspired pool and spa with integrated lounges and cabanas linking the two towers. Connected to this is a gymnasium, BBQ and dining areas. Additional recreation space punctuates the tower forms at the 15th level offering all residents access to work from home suites, shared lounges and terraces to further experience the expansive views.

This document is to be read in conjunction with the development application report prepared by UPS for the development of a 2 tower, 23 and 31 storey residential development at 11-23 Cronin Avenue, Main Beach. The locality contains a mixture of existing and future developments up to 36 storeys.

About the developer

Drew Group have been delivering apartments across SEQ for the last 15 years. Drew Group is a family owned property development and investment company that has been operating in Queensland since 1982. Jonathan Drew has been managing director of the company since 2005.

“Our focus on opportunities has been market driven, giving us a wide scope of experience across a range of project types including residential, retail, commercial and hotel developments," Drew Group note.

“As a group we focus on attention to detail with all our projects and look for opportunities to exceed in design, location and results. Through a very “hands on” approach to all aspects of the development process we manage to successfully obtain optimal outcomes for our buyers and investors.”

Joel Robinson

Joel Robinson

Joel Robinson is a property journalist based in Sydney. Joel has been writing about the residential real estate market for the last five years, specializing in market trends and new developments across the country

Tags: 
Main Beach Drew Group Gold Coast Apartments

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willnott
Based on assumption of one car per 189 x 2 bedroom units, 56 x 3 bedroom and 3 x Penthouse units @ 2 cars each I make total 309 car parking spaces require. There is no mention of car park facilities. With Cronin Ave being rather narrow and only entry/exit from Cronin Ave the situation could be horrendous during peak holiday and even off period. Access via Woodroffe would be helpful. Current proposal is unacceptable. Bill Nott
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patricia
Cronin Avenue is such a small street it will not be able to handle 248 cars let alone if people have 2 cars and if children have cars as well where on hell are they going to park, it is a 2way st now and its too small for 2 cars to pass absolutely gone mad this council
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