Drew Group begin sales at Lagoon, Main Beach apartment development

Jonathan Drew, who heads up the developer Drew Group, says locals were at the forefront of his thinking during the design process
Drew Group begin sales at Lagoon, Main Beach apartment development
The towers of Lagoon. Image supplied
Joel Robinson February 15, 2022

The longstanding South East Queensland developer, Drew Group, is already started to attract a lot of interest at their landmark Main Beach apartment development, Lagoon Main Beach.

The first tower to launch in the dual-tower development, in the heart of Main Beach at 11-23 Cronin Avenue, is Sunrise Tower, which will comprise 148 apartments of the total 259 apartments on offer. Sunrise Tower is the larger tower, at 33 levels.

Jonathan Drew, who heads up the developer Drew Group, says locals were at the forefront of his thinking during the design process.

“As a local I feel an overwhelming responsibility to deliver an outstanding result for the Main Beach community and the future residents of Lagoon and this notion will be the central focus throughout the project until future residents move in," Drew said.

Designed by Plus Architecture, Lagoon Main Beach is aptly named after its central leisure facilities, with the lagoon-style pool and the Palm Springs-inspired escape being the focal point to the development.

The recreational podium level, shared between the two buildings, will also feature a spa, integrated lounges and cabanas, a gym, and barbecue areas, showers, surfboard storage, therapy rooms and a luxurious foyer with business hub, work from home spaces and business lounge with board room.

Plus designed Lagoon with sustainability, environmental, infrastructure and urban renewal at the forefront of their brief, resulting in a well crafted design that answers the needs of modern apartment living.

The towers have been oriented to maximise the views by Plus, who say it's all about the water.

"[It's] beach side living with Main Beach lifestyle", Plus wrote in their submission to the Gold Coast City Council.

"The design is approached with simple vision inspired by the rolling waves and soft natural forms of the coastline," the executive summary by Plus read.

About the developer

Drew Group, founded in the early 1980s, has delivered multiple developments in Brisbane, before more recently developing beachside properties including Cerulean at Main Beach, The Beach Villas at Kirra Point, and their latest project Village, 76 apartments and beach houses at Palm Beach

That was the fastest selling project in the Gold Coast over 2019 and 2020, securing all of the apartments in just three months.

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Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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