Cru Collective secure Kirra Beach site for new boutique apartment tower

The Musgrave site was bought with approval for 14 full-floor luxury apartments, already secured by its former owner.

Cru Collective secure Kirra Beach site for new boutique apartment tower
Cru Collective's sold-out Siarn Palm Beach development

The Gold Coast developer Cru Collective is jumping on the hype that has been surrounding Kirra Beach in recent years.

Cru, who sold out their $40 million Siarn Palm Beach development in September last year, have acquired a prime 635 sqm corner site at 2 Musgrave Street, on the corner of Musgrave and Winston Street.

Cru Collective managing director Chris Bolger they were attracted to the site’s uniqueness and iconic location, being the northern point, and entry statement to Gold Coast’s most famous beach – Kirra.

Bolger says they took on feedback from the luxury apartment buyers from Siarn to ensure all of their needs and more would be catered for in the new project.

“We expect strong local and national interest in the project, given continued the influx of high-end purchasers to the Gold Coast from all over the country,” said Mr Bolger.

Bolger said there had been a significant increase in the level of inquiry, especially from interstate and overseas buyers, through the second half of last year and that momentum was continuing to build this year.

“While location is critical, the product is key to these savvy buyers and we work closely with our consultants to ensure our projects are second to none,” said Mr Bolger.

The Musgrave site was bought with approval for 14 full-floor luxury apartments, already secured by its former owner, local cosmetic physician Sanjay Mohindra.

But Cru are working with their design team to refine the existing plans, which are pictured below.

Cru Collective secure Kirra Beach site for new boutique apartment tower
The former plans lodged with the City of Gold Coast Council.

The project, expected to launc the to the market mid-2021 and construction slated for early 2022, will be Cru's fourth in the pipeline.

One of their developments is Palm Gardens at Palm Beach, the controversial development which was initially rejected by the local council. They also have Arcadia Rise townhouse development in Currumbin and Acqua at Palm Beach.

Kirra has been a sought-after location in Coolangatta in recent years, with Spyre Group recently announcing the sell-out of MAYA at Kirra.

The family ran developer KTQ Group are also redeveloping the landmark Kirra Beach Hotel, with their Miles Residences apartments one of the hottest commodities on the coast.

Joel Robinson

Joel Robinson

Joel Robinson is a property journalist based in Sydney. Joel has been writing about the residential real estate market for the last five years, specializing in market trends and the economics and finance behind buying and selling real estate.

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Kirra Beach Gold Coast Apartments

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