Broadbeach apartment development Assana to reach new levels as suburb's tallest tower

The Sydney-based Macquarie Developments Group are set to develop the tallest tower in the Gold Coast suburb of Broadbeach.

The Gold Coast City Council gave the development the green light, after Macquarie amended the approved application after they bought the site in October through GV Property Group.

Macquarie Developments Group has altered the development approval that they inherited back in 2016, which was for a 42-level tower.

Assana will now rise a further 11 levels, but will have considerably less apartments, down from 186 to 146, a move which sees the developer cater to growing trend of bigger apartments for the owner-occupier.

To keep up to date with the development and its launch, enquire here

The slender, 52-level Assana, at 15 Rosewood Avenue, will be the tallest tower in Broadbeach, topping the nearby The Oracle Beach Tower, which peaks at 50 storeys.

Head of Development and Construction Peter Galvin said his team worked closely with Gold Coast City Council, Gold Coast-based Urban Planning Services, and award-winning architects SJB, to achieve a successful outcome.

“We wanted to improve on the existing DA because we felt we could deliver a better outcome for everyone – for us, the community, and future residents,” Galvin said.

“We wanted to build a beautiful building that we can be proud of - now and in 15 years’ time and beyond."

There will now be 195 parking spaces, with at least one per apartment.

Translated to waterfall in the Irish language, Assana will see its two-bed, two-bath product start from nearly 120 sqm. The three-bedroom apartments will have over 140 sqm of living space, and the four-bed skyhomes ranging between 240 sqm and 295 sqm,

There will be just three exclusive whole floor penthouses, with over 570 sqm of living space each.

“We want Assana to be extremely different to the rest of the market, so we’re creating some of the largest, most stunning luxury apartments Broadbeach is yet to see," Galvin added.

"We’ve taken the approach of designing larger apartments, that are real homes, targeted at local and interstate owner occupiers who want to immerse themselves in the community and the culture."

SJB has designed the tower so that every apartments has a corner berth, essentially giving every apartment in the building panoramic views of the ocean, the river, the city and the hinterland.

There will be extensive resident amenity, including a private lounge, a ground floor coffee shop, a state-of-the-art gym, a landscaped podium, and an infinity pool on the level 10 with views of the ocean.

To keep up to date with the development and its launch, enquire here

Galvin said Assana was likely to appeal to downsizers and the growing southern relocation market, where a lust for lifestyle property was being fuelled by lengthy lockdowns.

“The lockdown experience in Victoria and New South Wales has put the focus on quality of life and our experience of what you want from your home. Not surprisingly many are looking to the Gold Coast for a lifestyle change, and when it comes to the Gold Coast, you won’t find a much better location than Broadbeach."

Broadbeach is among the Gold Coast’s key development hot spots, led by the $670 million expansion of Pacific Fair, a $2 billion masterplan for The Star Gold Coast casino site and benefitting from the established Gold Coast Light Rail route.

Construction on Assana is expected in mid-2022.