Advertising your property to drug-dealers? This owner is doing just that

Jennifer DukeNovember 12, 2013

Calling for a buyer who is an "Amateur chemist or horticulturalist," a description from Property Now advertises this Price Street, Parrakie, South Australia property on the market for $55,000.

Owner of the property Michael Uspensky from National Rental Inspections told Property Observer that it is, of course, tongue in cheek.

With its nod towards Breaking Bad, Uspensky said he'd bought it about four years ago for around $60,000 and put it to market about six months ago, with the "normal, nice, happy way" of advertising.

It didn't work, so he decided on a different tact.

The photos, which arguably could have made their way onto our list of the worst real estate photography, further help the amusement around this piece.

{yoogallery src=[images/stories/2013/11/13/par]}

Uspensky said that it's a $55,000 property, and says the photos are appropriate for the type of property.

"WAITING TIL THE HEAT’S OFF? PREFER TO BE LEFT ALONE? A steal at only $55,000 and 27 kilometres from the nearest cop shop. Seriously, a bargain buy for someone who wants to really get away from it all," the advertisement says.

With a separate garage, the property advertisement recommends a coat of paint and some minor work to fix it up.

"It has got some attention, some of the locals are a little bit concerned," he laughed, noting he was careful not to actually say 'drug-dealer' in the advertisement.

"Everyone pitches to first home buyers and the return on investment but I don't like to do the same thing," said Uspensky.

"A lot of my marketing is very politically incorrect. If I can get a smile out of a person they're listening."

And it seems to be working, so far he has had a number of phone calls.

Will it sell? Time will tell!

poll-results-nov-14

jduke@propertyobserver.com.au

 


Jennifer Duke

Jennifer Duke was a property writer at Property Observer

Editor's Picks

Above Zero to launch Glyndon in Camberwell
Sunkin takes luxury to new heights at Highett Common
The K2K Plan to transform Kensington and Anzac Parade corridor
Bathla launches Hillview Terrace, North Kellyville townhouse development
“A lifestyle destination rather than a holiday destination” Why the Gold Coast is now more boom than bust