Property Observer turns one year old and is now Australia’s number-one investment website

Jonathan ChancellorDecember 8, 2020

Property Observer, the online source of independent news and information for property investors and astute buyers, has celebrated its first birthday by becoming Australia’s number-one investment website, according to the latest figures from Nielsen Market Intelligence. 

Property Observer now has 106,000 domestic unique browsers a month and 123,000 UBs in total. 

Private Media, owner of Crikey and SmartCompany, launched propertyobserver.com.au in June 2011. 

"We saw a gap to set up an online publication dedicated to investors in residential and commercial property," Private Media CEO Amanda Gome says. 

“We’re thrilled with the growth of the site and the way Australia’s passionate property community has embraced it.” 

Publisher James Thomson says the aim was to be Australia's largest property investment website within a year. 

"We did that a few months ago and have now overtaken InvestSMART to take the lead in the broader investment category." 

A recent site-based survey of Property Observer’s readers found: 

  • 65% of readers own at least one investment property. 
  • 45% intend to purchase an investment property in the next 12 months.

Jonathan Chancellor

Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.

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