Perri Projects and Ovolo combine for South Melbourne hotel

Perri Projects and Ovolo combine for South Melbourne hotel
Laurence DragomirDecember 17, 2018

International designer hotel owner operator, Ovolo, has been appointed as hotel manager for Perri Projects' $50 million South Melbourne hotel, expected to open in 2020. Located at 183-199 Moray Street, the project comprises 100 rooms spanning six floors based around Ovolo’s ethos of ‘effortless living'.

Founded by Girish Jhunjhnuwala in 2002, Ovolo Hotels has become one of Hong Kong’s largest independent owner, operator hospitality firms. The company says it keeps in touch with the modern traveller through award-winning interior designs, detail-driven comforts, focused all-inclusive service and cutting-edge en suite technology, all done in Ovolo Hotel’s signature style.

Perri Projects and Ovolo combine for South Melbourne hotel
Ovolo South Melbourne will open in 2020. Image: Perri Projects

Ovolo says the South Melbourne project represents a new phase of growth for the company, made possible through a shared vision with Perri Projects and is confident it will be well-received by the growing pool of higher-end established housing and major commercial office buildings emerging in South Melbourne.

According to Perri Projects, Ovolo’s international track-record for delivering innovative, design-led destination hotel concepts that empahasise lifestyle aligned with Perri Projects’ vision for the site. With a planning permit already in hand, Ovolo’s appointment paves the way for construction to commence in the second half of 2019.

Perri Projects has been keeping busy with a growing development pipeline of projects including a $150 million tower opposite the Carlton Gardens, and its most significant, the West Melbourne Waterfront along the banks of the Maribyrnong River.

Following support from The City of Melbourne, Amendment C221 was considered and adopted by the Minister for Planning, Richard Wynne mid-year, allowing for the project to progress. To this end, Perri Projects has engaged Woods Bagot, NH Architecture and Oculus for this significant 'place making project' which boasts over 250 metres of frontage along the Maribyrnong River.

Perri Projects says Amendment C221 will ensure the 2.8-hectare West Melbourne Waterfront site is successfully rezoned to Mixed Use, paving the way for a "dynamic, master-planned urban renewal precinct to revitalise the area into a pre-eminent waterfront destination."

Perri Projects and Ovolo combine for South Melbourne hotel
Artisit's impression of West Melbourne Waterfront. Image: Perri Projects

What they say...

“We are delighted to partner with Ovolo to realise our original vision for this site as a mixed-use lifestyle precinct featuring destination bars and restaurants, as well as leisure, event and function facilities.

Ovolo hotels are internationally renowned for their high-end, high-energy designs that blend form and function to ensure each hotel delivers a unique experience for guests and visitors. Ovolo is well established and revered, yet agile and bold enough to challenge convention and break the mold on new sites, ensuring that each design complements and enhances the location of their hotels.”

- David Scalzo, Managing Director of Perri Projects


“Ovolo is a proud owner and operator of hotels and this HMA will be the start of a new chapter in order to take our disruptive lifestyle designer hotel collection to the next level in Australia and internationally.

Ovolo is committed to ensuring our guests can expect the unexpected from us and like all our sites, Ovolo in South Melbourne will stand alone from a design perspective, but the experience will be unmistakeably Ovolo.

The underlying demographic of South Melbourne has been evolving steadily as creative industries in particular look to take advantage of the central location and raw industrial edge the suburb has to offer.

But while the suburb is on the rise with those in the know, local hospitality amenity has not kept pace with this change, and we believe Ovolo South Melbourne with its bars, restaurants and even a roof-top function and events space will be uniquely placed to provide a focal point for those local communities.”

- Dave Baswal, COO & CFO of Ovolo Australia


“The Hotel Management Agreement with Perri Projects represents a natural evolution for our business as we continually look to expand our offering in new markets.

While we each bring our respective expertise in property development and hospitality management to this project, this partnership was forged through our mutual affinity for delivering truly unique projects and a shared vision for the South Melbourne site."

- Girish Jhunjhnuwala, Ovolo CEO and Founder

Laurence Dragomir

Laurence Dragomir is one of the co-founders of Urban Melbourne. Laurence has developed a wealth of knowledge and experience working in both the private and public sector specialising in architecture, urban design and planning. He also has a keen interest in the built environment, cities and Star Wars.

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