Third.i and Toohey Miller launch Muse Potts Point apartments

“We have brought together some of the best minds of design and architecture, to deliver something truly unique to Potts Point," Third.i's Luke Berry said
Third.i and Toohey Miller launch Muse Potts Point apartments
Joel Robinson November 8, 2023PROJECT LAUNCH

Third.i and Toohey Miller's Potts Point joint venture, Muse Potts Point, has kicked off its sales campaign.

The newly launched project of just 13 one, two and three-bedroom apartments on Brougham Street near Woolloomooloo has been designed by WMK Architecture to reflect the architectural and natural heritage in one of Sydney's oldest neighbourhoods. 

The design has been curated to evoke a sense of elegance, with a contemporary yet timeless render that will blend into the local Potts Point area. Wide flowing terraces will amplify the sweeping views on select residences, drawing from the beauty of the harbour and city landscapes.

A communal rooftop will top the project, complete with a residents only pool and expansive scenery.

Read more: City Beat October 2023: All markets transacting in the Sydney off the plan apartment market

The interiors have been in the control of architecture and interior design practice Mathieson and will encompass large living spaces, with bespoke finishes.

Phillip Mathieson said each apartment "has been designed to capture the essence of inner-city living, and beauty in simplicity."

Each apartment will have rich artisan detailing and capacious oak veneer cabinetry that seamlessly blends into the open living areas. A floating limestone clad fireplace shapes an atmospheric place to retreat, entertain and live.

The spaces will feature a suite of high-end appliances including a Wolf induction cooktop, built- in microwave oven, and pyrolytic oven, a V-Zug fully integrated dishwasher, and a fridge and freezer by Sub Zero.

Italian lighting studio, Viabizzuno, will be providing all the lighting at Muse, marking the first development in Australia to be exclusively Viabizzuno. Known for coupling beautiful materials with the best in lighting technology, Viabizzuno lighting is the favoured lighting supplier in numerous luxury fashion houses including Chanel, Gucci and Valentino.

Third.i Co-Founder and Director Luke Berry said they are thrilled to be launching the company’s first project in Potts Point, sharing that they worked with the council and responded to the needs of the local community to create a legacy project that will complement the area, limit impact to the neighbours and support the growth of the suburb.

“We have brought together some of the best minds of design and architecture, to deliver something truly unique to Potts Point," Berry said.

"Muse not only encapsulates the essence of the neighbourhood and suburb, but also presents stunning apartments that are skilfully designed to optimise the seamless integration of indoor and outdoor living spaces.

“We are thrilled to offer buyers an opportunity to secure their slice of boutique living in the heart of Potts Point. Residents will have effortless access to an array of amenities included in Potts Point's vibrant lifestyle, ensuring they can fully embrace the offerings of this dynamic neighbourhood."

The demand for premium, lifestyle properties in Potts Point and Sydney’s East remains strong due to prestige downsizers looking to sell their family homes.

Muse Potts Point is located on Brougham Street and is within walking distance of the Royal Botanic Garden, the recently opened Sydney Modern Art Gallery, and the vibrant local dining and café scene.

Construction is scheduled to begin in late 2023 and works are expected to wrap up by the end of 2025.

Joel Robinson

Joel Robinson is the Editor in Chief at, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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