The Grand by Crown Group in Eastlakes sees 300% display suite traffic jump in 2021

The Grand is nearing completion of stage 1, with three towers topped out and seven new retailers poised to move in to The Grand Shopping Centre by July.

The Grand by Crown Group in Eastlakes sees 300% display suite traffic jump in 2021
The Grand by Crown near the Sydney CBD

Crown Group's Eastlake, Sydney project has seen a 300 per cent rise in traffic to its display suite as buyers continue to seek apartments in areas with a strong infrastructure pipeline.

Crown's development, rebranded from Eastlakes LIVE to The Grand by Crown Group, is a $1 billion residential and retail master-planned community in Sydney's south eastern suburbs.

Crown Group's sales director Prisca Edwards suggests the spike is due to the near completion of the stage one building and retail areas, combined with more movement and activity around the site.

The Grand is nearing completion of stage one, with three towers topped out and seven new retailers poised to move in to The Grand Shopping Centre by July.

The 133 residential apartments in stage one have been a hit with locals so far, with prices starting from from $749,000 and ranging to $1,953,000. 

Part of the development are Crown's resort-style amenities including an infinity pool, gymnasium, landscaped gardens and rooftop lounge.The Grand by Crown Group in Eastlakes sees 300% display suite traffic jump in 2021

Edwards says buyers are coming from a variety of surrounding suburbs such as Pagewood, Mascot, Botany, Eastgardens and Rosebery, with a range of buyers including students looking to live close to UNSW to families who are looking to downsize.

The first stage of The Grand Shopping Centre comprising 2,800 sqm of retail space and 15 outlets. A Woolworths Metro and Aldi will anchor the centre. The precinct has been designed by architects Francis-Jones Morehen Thorp (FJMT), replacing the current 1960s-built Eastlakes Shopping Centre

The Grand by Crown Group in Eastlakes sees 300% display suite traffic jump in 2021

The shopping centre will sit below the soon-to-be completed apartments across the three towers on the north side of the development.

Stage two will see 357 new apartments built across five buildings and the $150 million shopping centre, the heart of the development with up to 65 stores. Construction of stage two is expected to commence in 2022.

In total there will be 490 apartments, 80 restaurants, cafes, shopping and supermarkets.

Crown Group Chairman and Group CEO Iwan Sunito said The Grand was the largest single development in the inner east, forming the most significant catalyst for growth for the area.

“As the Waterloo and Green Square areas have become almost fully developed, it’s quite natural for the next growth area to emerge, and with the development of new apartments and a new shopping centre with up to 80 retail outlets to come, Eastlakes is cementing its place as the 

Crown Group Chief Operating Officer Pierre Abrahamse said it was exciting to see progress on the development taking shape on the most anticipated development the area had seen.

“We will soon be able to welcome potential buyers to view completed apartments and to tour the new shopping centre in stage one,” he said. “Having a completed product that they can touch and feel makes an enormous difference in the buying decision, coupled with the convenience of an array of retail shopping and convenient dining immediately downstairs from one’s home.”

 

 

Joel Robinson

Joel Robinson

Joel Robinson is a property journalist based in Sydney. Joel has been writing about the residential real estate market for the last five years, specializing in market trends and new developments across the country

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