Name: Lendlease's focus on Australia's biggest precinct developments: Five minutes with Lendlease Executive Director Daniel Dugina
Uploaded: 2024-06-05T01:50:47+00:00
Description: We recently caught up with Daniel Dugina, Lendlease Executive Director for Victoria, to chat about Lendlease and how they develop.

Over half of the apartments in SP Setia's Atlas skyscraper have been snapped up before the project launch.

The new tower, at the northern end of La Trobe Street, has been designed by Cox Architecture and Fender Katsalidis and is Setia's&nbsp;fourth project in the CBD, following the success of Sapphire by the Gardens, UNO Melbourne, and Fulton Lane.

The heritage-listed wall of the former Royal Mint forms the backdrop to the contemporary porte-cochere, forming a striking contrast to the 72-level tower.&nbsp;

Atlas will feature&nbsp;852 apartments, from studios through to three-bedroom residences, starting at $410,000.

<img alt="Atlas Melbourne" data-entity-type="file" data-entity-uuid="f4c50513-ae45-4149-8ca6-0e94dec0e373" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/240925_Level%2072_Library.jpg?VersionId=LCAlVvC3OQ0j6fzz4NzrS998OXBSfCqW" />

Tim Storey, Managing Director, Victoria | Residential at Colliers, said Atlas is a very rare proposition.

“Atlas is the last building in this pocket of the city to be granted a permit for this volume of units, as the permit was obtained back in 2017. Since then, new height restrictions have come into effect, and no other super-skyscrapers of this size will be built in the CBD.”&nbsp;

He says the reason they have been able to sell more than half of the apartments in a short amount of time is that the development ticks all the boxes.

"Not only is the location right, the amenities are right, the design is right, but most importantly, the product is right.&nbsp;The development also caters to a wide range of buyer profiles. We haven’t seen many studio &nbsp;apartments in recent new developments, but as a way to address affordability and the growing &nbsp;demand for city living, the development will house 189 studio apartments, which are already sold out, and we now have a waiting list.”&nbsp;

The tower is divided into three bespoke residential offerings: Garden Residences on levels 1-7, &nbsp;Horizon Residences across levels 9-49, and Sky Crown Residences on levels 50-70.

<img alt="Atlas Melbourne" data-entity-type="file" data-entity-uuid="0e937e56-e4b7-400f-b950-886752d79883" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/240917_Pool%20view%20level%208_0.jpg?VersionId=uMoDCs2t1JvMXwVtxiYZB.8V8.0gEZEc" />

Philip Rowe, Director at Cox Architecture, said throughout the building, there are strong connections to nature and greenery.

“It’s a vertical village that includes the Sky Club on levels 71 and 72, and the Horizon Collective on levels 42, which features a music room, cinema, &nbsp;game area, karaoke lounge, terrace, and more. Level 8 is dedicated to a Wellness Club, offering a gymnasium, spa, sauna, pool, and open green space."

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Construction is set to commence in Q3 2025, with completion expected to take place in mid-2029.

[smartcode_project_cta:default project_id=148772]

Construction of Atlas is set to commence in Q3 2025, with completion expected to take place in mid-2029.

Joel Robinson

Half of apartments snapped up in Setia's Atlas Melbourne skyscraper

Sherpa Property Group is continuing to service an untapped market of affordability in Palm Beach with its new Flourish brand.

Following the success of Flourish on Sixth, its first price-pointed development that offered one-bedroom apartments for under $600,000, a rarity in the current market, the burgeoning developer has confirmed its next Flourish play.

They've secured a 1,800 sqm site on the corner of 1150-1154 Gold Coast Highway and 3 Sixth Avenue, the old Palm Beach Cash Converters, which is across the road from Flourish on Sixth.

The new development, <a href="https://www.urban.com.au/new-apartments/flourish-ovana-1150-1154-gold-coast-highway-palm-beach-qld-4221">Flourish Ovana</a>, will offer 102 one-, two-, and three-bedroom apartments.

&nbsp;

[smartcode_project:default project_id=150017 project_image_fid=195]

Sherpa Property Group Founder Christie Leet said the recent lodgment of the new Flourish site signals the next chapter for the developer’s ongoing vision to create accessible, community-focused residential apartments on the southern Gold Coast.

“Following the success of Flourish on Sixth, we are extremely excited to unveil plans for another site in Palm Beach that continues the Flourish legacy," Leet said.

"We are particularly proud of the product typologies and unit mix which, amongst others, allow first-home buyers to get a foothold in the market."

[smartcode_project:default project_id=150017 project_image_fid=201]

Leet says Sherpa's focus is on&nbsp;building connected communities and delivering exceptional living experiences.

"This new project gives us the opportunity to extend our vision, ensuring Flourish Ovana integrates seamlessly with Flourish on Sixth. Our vision for Flourish Ovana is to cater to a broad market – from first-home buyers and local rightsizers to savvy investors – without compromising on quality or livability.

“Palm Beach is a vibrant and rapidly evolving coastal hub, and we’re proud to be playing a role in delivering high-quality housing at an ideal entry price point.&nbsp;Our commitment is to address housing affordability while promoting long-term well-being through supportive, integrated communities.”

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Residents will have access to resort-style amenities, including a rooftop pool, wellness spa, gymnasium, and recreation areas, as well as a large retail space available to the Palm Beach community on the ground level.

“The ground floor retail offering will be a game-changer for Palm Beach, bringing everyday convenience to the heart of the community whilst delivering streetscape renewal and activation," Leet added.

[smartcode_project:default project_id=150017 project_image_fid=194]

This latest project represents a significant step in Sherpa’s growth strategy, further strengthening the company’s footprint in Palm Beach, where it has successfully delivered three projects over the past three years with two more under construction, including the highly anticipated Flourish on Sixth and Perspective Nexus.

With a current workbook valued at over $1 billion, Sherpa Property Group is cementing its status as a significant player in the South East Queensland development landscape, with a growing portfolio of residential and mixed-use projects across the Gold Coast and beyond.

Sherpa aims to launch Flourish Ovana later this year, pending council approval.

Sherpa Property Group aim to launch Flourish Ovana later this year, pending council approval

Sherpa expands Palm Beach footprint with Flourish Ovana plans

Leading Australian developer <a href="https://www.urban.com.au/developers/toga-group">TOGA</a> has brought Harris Farm to their award-nominated mixed-use development, <a href="https://www.urban.com.au/buildings/wicks-place-marrickville-186-victoria-road-marrickville-nsw-2204">Wicks Place</a>, in the heart of Sydney’s Inner West.

Bringing the fresh fruit and grocery retailer’s signature market-style deli to Marrickville, the opening was celebrated through a custom mural by Sydney-based artist Nico Nicoson, whose vibrant work previously featured in Harris Farm’s Redfern store in TOGA’s Surry Hills Village development. The mural captures the soul of Marrickville through colour, community and creativity – highlighting the unique identity of the area.&nbsp;

[smartcode_project:default project_id=27691 project_image_fid=328315]

This is the third Harris Farm to feature at a TOGA development, alongside TOGA’s iconic Surry Hills Village and Bondi Boheme. The newly opened retailer is the primary tenant of Wicks Place, bringing its iconic range of fresh fruit and vegetables, deli products from around the world, and the much-loved Imperfect Picks range, which saves quirky but delicious produce from waste to the Marrickville community.

Stretching across 1,825 sqm, the store is nestled between hospitality retailers Chargrill Charlies and Zambero, on the ground floor of TOGA’s Wicks Place.

[smartcode_project:default project_id=27691 project_image_fid=328319]

Being a finalist for The Urban Developer award for Development of the Year – High-Density Residential (200+) 2025, TOGA’s Wicks Place is the first residential development in the transformation of Marrickville’s Victoria Road Precinct, delivering 270 apartments across five buildings, with ground floor retail that overlooks Wicks Park.&nbsp;

With only five two-bedroom apartments left, buyer sentiment has been overwhelmingly positive. As the precinct continues to come to life with the opening of Harris Farm, this is the last chance to buy into what Time Out has identified as one of the top 10 coolest suburbs in the world.

[smartcode_project:default project_id=27691 project_image_fid=308947]

Paul Shaw, Executive General Manager at TOGA Group said, residents and locals alike are responding well to the new store.

“Wicks Place has been forged from the eclectic community of Marrickville, and to see the positive response from residents and locals alike to the opening of our key tenant, Harris Farm is fantastic," Shaw said.

"The new supermarket adds to the expansive offerings seen at the precinct and the area, from sprawling parks, warehouse-style bars, and boutique retail alongside bustling restaurants and exciting live music - residents are loving the new addition with demand high for the last remaining apartments.”

[smartcode_project_cta:default project_id=27691]

Stretching across 1,825 sqm, the store is nestled between hospitality retailers Chargrill Charlies and Zambero, on the ground floor of TOGA’s Wicks Place

TOGA’s Wicks Place brings Harris Farm to Marrickville

National developer Frasers Property Australia understands the importance of creating places that go beyond housing.

After more than a century of delivering spaces for Australians to live, Frasers Property has mastered the art of building community. Not only are they a key contributor to Australia’s housing supply, but their community-first approach sets them apart. They invest just as much thought into how people will live within the communities they develop as they do in designing the homes themselves.

When they secured a 26-hectare former industrial site in Yarraville, their approach was no different. The vision: a new neighbourhood called Bradmill Yarraville, which will eventually comprise around 1,500 new homes, pending future approvals.

The first stage of Bradmill Yarraville—44 all-electric townhouses designed by renowned architecture firm Rothelowman—is fast approaching completion, with buyers expected to move in before Christmas 2025.

[smartcode_project:default project_id=134727 project_image_fid=311186]

A key pillar of Frasers Property's strategy is a strong focus on lifestyle and amenity. Rather than treating facilities as an afterthought or cost-cutting casualty, they were central to the design process from the outset. With a future population of over 3,000 residents, they knew the amenity offering needed to be both generous and meaningful.

[smartcode_project:default project_id=134727 project_image_fid=311286]

At the heart of the masterplan is Bradmill Quarter, the central hub of the neighbourhood that will seamlessly blend retail, wellness, and community spaces in a walkable, well-connected setting. The Bradmill Quarter Retail Precinct will feature a major supermarket, a childcare centre, a medical centre, and a curated mix of 15 specialty stores.

Complementing the retail is an alfresco dining zone that flows into The Arbory—a landscaped urban plaza designed for play, relaxation, and social connection. This central gathering space is a key expression of the development’s mission to foster authentic community interaction.

[smartcode_project:default project_id=134727 project_image_fid=311275]

Also anchoring the precinct is Bradmill Social, a flagship lifestyle and wellness destination housed within the site’s historic industrial buildings. Bradmill Social consists of two distinct components: The Proofing Building and the adjacent Boiler House.

The Proofing Building is being transformed into a full-scale wellness centre, complete with a fully equipped gym, pool, sauna, spa, yoga and Pilates studios, barbecue areas, and a basketball half-court.

[smartcode_project:default project_id=134727 project_image_fid=311280]

Next door, The Boiler House—a local landmark visible from the West Gate Freeway—is being reimagined as a dynamic lifestyle venue. It will feature a cinema, media rooms, co-working spaces, children’s play areas, private dining and lounge rooms, bookable family event spaces, a community garden, and even dog-washing stations—truly making it a one-stop hub for all aspects of community life.

[smartcode_project:default project_id=134727 project_image_fid=311292]

Crowning The Boiler House will be the Lantern Lounge, a rooftop entertainment space for both dining and cocktail events with extensive views of the city skyline and over Port Phillip Bay.

[smartcode_project:default project_id=134727 project_image_fid=311270]

In addition to housing and amenity, Frasers Property understands the vital role of nature and landscaping—not only for future residents but also as part of the company’s broader sustainability objectives.

A green corridor of open space will thread through the precinct, connecting to McIvor Reserve and forming part of a larger 26-hectare parkland network. This abundance of green space will enhance the overall quality of life, offering residents places to unwind, exercise, and engage with nature.

[smartcode_project:default project_id=134727 project_image_fid=311283]

The amenity offerings across the precinct will be delivered in stages over the next six years, with the Bradmill Quarter Retail Precinct currently scheduled to open in 2029.

[smartcode_project_cta:default project_id=134727]

The amenity offerings across the precinct will be delivered in stages over the next six years, with the Bradmill Quarter Retail Precinct currently scheduled to open in 2029

Bradmill Quarter: Bringing community and amenity to life in Yarraville

Design-led property developer <a href="https://www.urban.com.au/developers/orchard-piper">Orchard Piper</a>, together with joint venture partner NPACT, has broken the record for the most expensive apartment sale in Toorak at their freshly launched new apartment development, <a href="https://www.urban.com.au/new-apartments/one-toorak-place-7-19-carters-avenue-toorak-vic-3142">One Toorak Place</a>.

Australian retail executive Daniel Agostinelli and his wife Lynette have spent more than $20 million on the penthouse in the heart of Toorak Village. The sale comes after two of the sub-penthouses which sold for records of more than $11.5 million in May 2024,&nbsp;each exceeding $38,000 per sqm.

Located on Carters Avenue,&nbsp;<a href="https://www.urban.com.au/new-apartments/one-toorak-place-7-19-carters-avenue-toorak-vic-3142">One Toorak Place</a> is set to revitalise Toorak Village with a mixed-use offering comprising 47 apartments, commercial suites, and a curated retail and hospitality precinct — all centred around a new private laneway.

As Toorak’s first hotel-style serviced building, the project introduces a new model of lifestyle-focused living, akin to internationally recognised branded residences.

Residents will enjoy a suite of hotel-style services and amenities, including concierge, private car transfers and on-site security, alongside an extensive wellness offering featuring a 25-metre pool, gymnasium, sauna, steam room, cold plunge, spa and treatment room. In addition, residents will have access to a dedicated lounge, meeting rooms, a golf simulator, and practical facilities such as dog-washing and a car-wash bay.

<img alt="One Toorak Place" data-entity-type="file" data-entity-uuid="8f4e7ffa-904e-4ade-83c3-4eec439b9f8d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-05-22%20at%208.59.40%E2%80%AFAM.png?VersionId=AnEjlmxR6qJqyMIcJcBxUMgck65JrPfW" />

Agostinelli, Group CEO of Accent Group Limited, has followed the developer’s work for over a decade, with the penthouse marking his first purchase.

The house-proportioned apartment comes with five bedrooms, an eight-car private garage, direct lift access to a private lobby, a 1000-bottle cellar, and private wellness facilities, including a pool and spa set across 560 sqm of outdoor terraces and gardens, framed by expansive views of the Melbourne city skyline.

Orchard Piper Director Luke McKie says opportunities of this calibre are incredibly rare, not just in Toorak, but anywhere in Australia.

“The penthouses at <a href="https://www.urban.com.au/new-apartments/one-toorak-place-7-19-carters-avenue-toorak-vic-3142">One Toorak Place</a> are designed to offer all the qualities of a fine luxury home, with the added security, privacy and views that only penthouse living can provide," Mckie said.

Orchard Piper Director Rick Gronow added, “To close such a significant sale ahead of launch speaks volumes about the strength of the precinct and the market’s appetite for thoughtfully designed, premium residences in Toorak Village.”

Agostinelli said the decision to purchase was driven by Orchard Piper’s consistent commitment to quality over the past decade.

“I’ve known Rick Gronow and Orchard Piper for a long time," Agostinelli said.

"My wife Lynette and I trust their quality, which made us comfortable buying off the plan. Their work speaks for itself, and this project takes it to a new level. <a href="https://www.urban.com.au/new-apartments/one-toorak-place-7-19-carters-avenue-toorak-vic-3142">One Toorak Place</a> stood out to us as a unique chance to live privately while still enjoying the kind of services and experiences you’d normally only find in a five-star hotel. It’s something we haven’t seen in Toorak or Melbourne at this level before and we are very excited about the project."

<img alt="One Toorak Place" data-entity-type="file" data-entity-uuid="adfb073f-1ce9-4e1a-aa30-e52694ce465e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-05-22%20at%209.49.52%E2%80%AFAM.png?VersionId=T3Q7Yed.nUqXFwAIeydpojqBqJ5v2y2L" />

To complement the residential offering, Orchard Piper has partnered with acclaimed restaurateur Chris Lucas to deliver a new hospitality benchmark in luxury living – a ground-floor dining precinct paired with exclusive in-residence experience. From all-day dining to private catering, cellar services, and events, residents enjoy seamless access to Melbourne’s most iconic hospitality, all curated by the team behind restaurants like Society and Grill Americano.

“This is about more than great food,” said Chris Lucas. “It’s about bringing the spirit of our restaurants into the home — creating a seamless lifestyle that celebrates design, connection and the joy of exceptional hospitality.”

<img alt="One Toorak Place" data-entity-type="file" data-entity-uuid="a71523e7-1124-4631-b907-69a568ccb40e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-05-22%20at%209.49.59%E2%80%AFAM.png?VersionId=0.PObZnKCpJDL9ZMYi7WAxQeAVrdaS0_" />

Occupying the 3,589 sqm former Mercedes-Benz Toorak site, <a href="https://www.urban.com.au/new-apartments/one-toorak-place-7-19-carters-avenue-toorak-vic-3142">One Toorak Place</a> is the suburb’s largest planning approval to date in both height and site size. A joint venture between Orchard Piper and NPACT (a partnership between James Packer’s family office and Todd Nisbet) the project is designed by internationally acclaimed firm KHA (Kerry Hill Architects).

Alongside Orchard Piper’s first Toorak Village project, it contributes to over 5,000 sqm of prime land under development in the precinct, with a combined end value expected to exceed $550 million.

<a href="https://www.urban.com.au/new-apartments/one-toorak-place-7-19-carters-avenue-toorak-vic-3142">One Toorak Place</a> will officially launch to market in mid-2025, with construction expected to commence toward the end of the year.

One Toorak Place will officially launch to market in mid-2025, with construction expected to commence toward the end of the year

Orchard Piper secures $20m record-breaking penthouse sale at One Toorak Place

Video

We recently caught up with Daniel Dugina, Lendlease Executive Director for Victoria, to chat about Lendlease and how they develop.

Lendlease's focus on Australia's biggest precinct developments: Five minutes with Lendlease Executive Director Daniel Dugina

Mike Bird

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