Inside the first stage success of Ellipse's $850 million Castle Hill masterplan, Carrington Place
It was just over a year ago that Ellipse Property Group announced it had received approval for one of the largest, and greenest, masterplanned developments in the booming Castle Hill.
Since then, they've launched the first stage, Atrium, sold half of its apartments, and begun groundworks after demolishing the previous buildings on the expansive 3.2-hectare site in the rapidly growing Showground Precinct.
Atrium comprises 147 apartments and sits as the gateway building to nature-fuelled masterplan that has over 30 per cent of site coverage dedicated to green open spaces.
Ellipse Head of Development, Nigel Farquhar, said buyers have responded well to the design and amenity put into the apartments.
"Owner-occupiers have jumped at the opportunity to be a part of what is likely to be the greenest community to be produced in Castle Hill," Farquhar says, adding the team is seeing significant interest in the upper end of the market.
While generally downsizers are happy to wait for construction to be further advanced so they have more firm timelines to get their affairs in order and sell their current home, Farquhar says that hasn't been the case for some purchasers at Atrium.
Downsizers, in particular, have been drawn to the design, finishes, and spacious layouts we offer, as well as the unique opportunity to collaborate with Ellipse's design team to alter floor plans at this early stage of construction,” says Farquhar.
“They are confident in committing, knowing that Ellipse is the developer and Decode, a gold star iCIRT-rated builder, is behind the project. They recognize the distinctiveness we’re offering and don’t want to risk missing out on the one-of-a-kind layouts available at this stage.
Farquhar notes that the architecture by Stanisic Architects and Tony Owen Partners, along with the masterplan’s landscape design by Site Image, has been a major drawcard for buyers.
“Ellipse’s design team, led by Associate Director Puja Khanna, recently refined some of the designs for the upper levels and penthouses. These updates were soft-launched and received a strong market response, with one penthouse being reserved at the early stage of hand sketches,” Farquhar says.
Many apartments in Atrium are tailored to suit downsizers or right-sizing owner-occupiers, featuring expansive internal spaces that open onto generously sized balconies or garden courtyards.
A factor for these buyers has been the abundance of nature and space at Carrington Place, with over 20,000 sqm of recreational space and the one-kilometre boardwalk along Cattai Creek that connects the precinct to the nearby Fred Caterson Reserve.
Farquhar explains that future stages—of which there will be five—are designed to attract a broader range of demographics into the masterplan.
“The next stage will feature more diverse apartment configurations that will appeal to first home buyers and investors, while the current stage is primarily attracting owner-occupiers," he says. "There’s a significant demand for this type of product, but there isn’t much available on the market."
Farquhar highlights that the new metro line has been a game-changer, particularly for investors. “The fundamentals haven’t been favourable for investors in recent years, as seen by the decline in investor activity across Greater Sydney and Australia. However, the shortage of rental apartments in the area, combined with the new metro opening, which provides young professionals with easy access to the city, is expected to offer investors a strong yield."
The new Hills Showground Metro will transport Castle Hill residents to Barangaroo in just 33 minutes.
Ellipse Property Group currently has two projects on the market: Carrington Place, featuring over 750 units, and East and Cowper in Granville, offering 264 units. The group maintains a robust development pipeline with plans to deliver more than 1,000 homes in the next few years.
Ellipse is planning to release the second stage of the Carrington Place masterplan early next year, with Decode already on-site at Carrington Place, aiming to complete Atrium by late 2025. The entire masterplan is expected to be finalized by 2032.