Hyecorp plots latest Upper North Shore apartment development

Hyecorp plots latest Upper North Shore apartment development
Joel RobinsonMay 12, 2025PLANNING ALERT

North Shore developer Hyecorp has revealed its next apartment development in the Upper North Shore.

They’re planning 259 apartments in Roseville, around 600m from one of their current projects, Juliet, which recently commenced construction.

The new development, on a large 9,370 sqm block bordering Lord Street and Roseville Avenue, has been designed by FK, who said in the planning documentation that the project "offers a unique opportunity to create a new residential offering in the desirable suburb of Roseville, with its own unique expression."

"The project vision calls for the integration of landscape features and sensitive architecture, a variety of boutique apartments and high-quality communal amenities that foster a village feel in a predominantly single dwelling neighbourhood," the State Significant Development Application read.

"Our vision for this project is for a site-responsive building, one that integrates familiar materiality from neighbouring sites and utilises multiple facade strategies to establish character. It is inextricably connected by a networked ground plane of gardens and linked walkways."

Of the 259 apartments, 117 are two-bedrooms (45 percent), 104 are three-bedrooms (40 percent), with 28 one-bedroom units and 10 four-bedrooms.

Also planned for the nine-level building is a wellness centre with a 15-metre swimming pool and gym, a kids club, cinema space, games rooms, and a residents' lounge.

FK said that, in order to respect the tree-lined character of Roseville Avenue, Lord Street and Martin Lane, they have elected to retain as many significant trees as possible on the site.

"This has led to the creation of a setback in the Roseville Avenue facade, which will be dedicated for resident and community use, adding to the series of pocket parks found within the immediate area."

A connection to Lord Street creates a large central courtyard, which will provide a dedicated space for residents to sit beneath a large Blue Gum tree, to be retained on site.

Hyecorp has been developing across Sydney's North Shore region since the early 1990s.

They are approaching completion of their St Leonards apartment project, Audrey, opposite Newlands Park, which will wrap up construction later this year.

Their current Roseville development, Juliet, will comprise 37 apartments when it is completed in mid-2026.

The Pacific Highway development is one of the most connected ever produced in Roseville, a redevelopment of the Roseville RSL Club across the road from Roseville Station.

Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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