Former Ferrari Australiasia boss Herbert Appleroth lists luxury Rose Bay apartment for record price

The triplex apartment was designed by architects MHN Design Union
Former Ferrari Australiasia boss Herbert Appleroth lists luxury Rose Bay apartment for record price
It goes to auction next February with $13 million hopes, a record for the suburb which has seen fresh records paid during 2020
Jonathan ChancellorDecember 15, 2020

The former chief executive of Ferrari Australasia, Herbert Appleroth has listed his Rose Bay harbourfront garden apartment.

It goes to auction next February with $13 million hopes, a record for the suburb which has seen fresh records paid during 2020.

Appleroth paid $7.58 million off the plan for the three-bedroom garden apartment in the Bord De L’eau development in 2016.

He settled on the 218sqm unit in mid-2019, about six months before he departed Ferrari. 

The triplex apartment was designed by architects MHN Design Union. 

Appleroth, an heir to the Aeroplane Jelly fortune, then sought a bespoke design from interior designers Jo Lawless and Darren Palmer.

It is fully automated, with American oak floors.

It comes with Bang & Olufsen sound system.

It comes with Vitroesa Italian sliders to its private garden designed by Will Dangar.

Former Ferrari Australiasia boss Herbert Appleroth lists luxury Rose Bay apartment for record price

There’s also a marble kitchen with a New York-style bar.

It is being marketed as house-like by LJ Hooker Avnu agent Michael Coombs.

Another New South Head Road apartment offering in the nearby a penthouse in the nearby Wintergarden block sold for $11.25 million after it last traded for $7.5 million in 2016.

An inland Rose Bay penthouse apartment recently fetched $7.5 million in an off the plan sale through Ray White agents who secured a record $39,000 per sqm at 1 Carlisle by Fortis

Appleroth now manages venture capital fund The Appleroth Future Fund.

His previous abode was on Pyrmont Wharf, which sold for a then-suburb record $13.3 million in 2017.

Appleroth reportedly plans to buy on lower north shore and a second home in Palm Beach.

Jonathan Chancellor

Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.

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