ALAND further plans for $400 million mixed-use Campbelltown development

ALAND has already submitted plans to Council for the residential and retail component on the site
ALAND further plans for $400 million mixed-use Campbelltown development
ALAND's proposed Campbelltown plans. Image supplied
Joel Robinson October 16, 2022

Prominent Sydney developer ALAND is set to transform the abandoned Brands on Sales outlet in Campbelltown into a $400 million mixed-use development.

They've further enhanced the proposal which was submitted to council earlier this year, with the project now set to feature a shared environment for the wider community.

There will be a community building, public open space, playground, and curated gardens, totalling over 4,000 sqm of publicly accessible. The development will also comprise residential apartments, an 'eat street', and several retail and commercial spaces across the two hectare 22-32 Queen Street site

“Campbelltown is a fantastic suburb and this new chapter will bring with it an exciting neighbourhood space for not only the new residents of our upcoming development, but for generations to enjoy in years to come” said ALAND’s Head of Development Ryan Lane.

"Until now the site has been a wasted opportunity in a great location and we’re proud to be able to repurpose the space for the wider community."

Earlier concepts of the development have been scaled back to increase the useable communal footprint, which is a direct result of conversations with Council. Lane said Council and community feedback has been critical in shaping how the project could meet both future housing demand while simultaneously improving liveability for the greater Campbelltown population.

The proposed open green space will include multiple play areas for children of all ages including interactive water, sand and nature play, climbing equipment, a native meadow and level lawns. There will also be a bicycle loop path and community amphitheatre seating with a stage area.

ALAND’s Senior Development Manager Andrew Stacey said such an exceptional address deserves a superior meeting place for the community.

"That’s what we’re striving to create," Stacey added.

"To get the fit just right ALAND has been in ongoing consultation with Council and the community to ensure this plan will deliver the best outcome for all.

“Our research has taught us that Campbelltown’s local businesses and residents want an authentic community hub with a true village feel and that’s what we plan to deliver."

ALAND has already submitted plans to Council for the residential and retail component on the site. The masterplan will include 558 apartments throughout five buildings and an ‘Eat Street’ style dining precinct with over 9000 sqm of commercial and retail space, including a childcare, all within walking distance of the local train station and other key Campbelltown amenities including Macarthur Square.

To ensure the local character at the rear of the site is maintained and celebrated, all mature legacy trees around the community building and public play area will be retained as well as the view corridor to the neighbouring heritage buildings.

Planned at the heart of the shared community area will be a colourful fringe lily public art piece, visible from Queen Street and illuminated at night in celebration of 200 years of Campbelltown. The DA is also proposing a two-level (ground and basement to preserve the low impact landscape) community centre, which will house an auditorium, kiosk, lift and several multi-purpose spaces.

Campbelltown City Council Mayor George Greiss praised ALAND’s design and its contribution to a revitalised Campbelltown City Centre.

“It’s great to see this development application has given consideration to our city centre master plan to achieve a people-focused place that’s innovative and connected to plenty of open space," Greiss said.

“Through considered design in prime locations such as this, we can realise our vision for a good life here in Campbelltown where our communities are inclusive, diverse and friendly."

Fast Facts

  • 22-32 Queen Street, Campbelltown
  • $400M mixed use project including residential, retail and commercial spaces
  • Over 4000sqm open space including children’s play areas, community amphitheatre with stage and a bicycle loop path
  • Two-level community centre consisting of an auditorium, kiosk, lift and multi-purpose spaces
  • Public art piece to commemorate 200 years of Campbelltown

Joel Robinson

Joel Robinson is the Editor in Chief at, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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