Crown Group’s new development to “be unlike anything Sydney has seen before”

Crown Group’s new development to “be unlike anything Sydney has seen before”
Crown Group’s new development to “be unlike anything Sydney has seen before”

Prolific developers Crown Group’s Sydney by Crown is a $250 million residential offering in the heart of Sydney CBD and appears to be bringing a bit of Melbourne to the New South Wales capital.

A pedestrian-only laneway, something common in Melbourne’s city centre, is going to be created by Crown Group to connect Skittle Lane off King Street into a T-shaped area, to be home to 11 new cafes, restaurants and fashion retail outlets. The laneway will be publicly accessible and will link Kent Street with Clarence Street as part of Sydney by Crown.

The 25-storey tower will have a curved steel roof feature, designed by renowned Koichi Takada Architects, who have worked with Crown Group on Skye by Crown in North Sydney.

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Crown by Sydney artistic impression

Heritage influenced archways on the lower levels will transition upwards into modern glass and steel. There will be 220 apartments in total, including five star serviced apartments to bring in foreign visitors. The apartments and penthouses will be one-, two- and three-bedroom offerings.

CEO of Crown Group Iwan Sunito said that they wanted to reflect the global-nature of Sydney, bringing corporations, brands, designs and people from across the world together.

“Although still a relatively young city by global standards, Sydney is capturing the attention of the world, taking its place among cities like New York, Tokyo and London,” said Sunito.

Sydney by Crown will be unlike anything Sydney has seen before,” he said.

The ground floor will be a retail precinct, leading through to the laneway. Sunito expects it to become a symbol of history and future for the City of Sydney.

“We hope Sydneysiders will find the new laneway to be a lively intersection and public meeting place between three active city streets - Clarence, Kent and King Street,” he said.

“The podium building blocks, create a sequence of vertical voids, a seven-storey opening to the through-site link and a central nine-storey atrium, which allow natural light to reach the centre of the site.“

Expected to have a gross realisation value for the project of $250 million, Crown Group plans to launch more than $1 billion in total of projects through Sydney CBD, Green Square and Waterloo.

Expressions of interest are giving price reference options from $400,000 to $2 million plus.

According to Shirley Fitzgerald, a Sydney historian, Skittle Lane was given the name due to it being the meeting place for soldiers where there was a skittle ground in 1879. It’s highly likely Crown Group has worked closely with the City of Sydney council in this instance, particularly as the 2030 Vision for ‘Sustainable Sydney’ includes reference to plans to rejuvenate the laneways around the CBD.

“Laneways and under-utilised areas will be activated with bars and cultural-activities,” the vision explains.

It will be close to bus routes, Wynyard train station and a wharf.

Construction is expected to commence mid-2014.

jduke@propertyobserver.com.au

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Jennifer Duke

Jennifer Duke

Jennifer Duke was a property writer at Property Observer

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